ST45 - AI Social Media Executive (Chinese & English)

startrader

1-3 Years

Not Disclosed

Malaysia, Kuala Lumpur

Posted a month ago
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Job Description

Position: AI Social Media Executive (Chinese & English)

Location: Kuala Lumpur (On-site

Job Type: Full time

Company Description

STARTRADER is one of the world's fastest-growing brokers that provides leading, continuously optimized and advisory solutions to clients globally. With us, you can trade hundreds of financial instruments across asset classes – CFD on forex, metals, commodities, indices, and shares. STARTRADER is the brand representing a network of regulated and licensed entities across various jurisdictions, each authorized to provide specific financial services in compliance with local regulations.

We're expanding fast—and we're looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.

Role Overview

We are looking for a creative and AI-enthusiastic Social Media Executive to join our AI Content Team. In this role, you will be responsible for the planning, creation, and management of content across our global social media platforms, while leveraging AI tools to improve content creation efficiency and quality. You will work closely with our design, video, AI, and global marketing teams to develop creative and impactful brand content for audiences across global markets, mainly in China region. If you are passionate about social media, enjoy exploring the latest AI tools, and are excited about shaping the future of content creation, this is the role for you.

Key Responsibilities

Social Media Management (40%)
Manage the day-to-day operations and content publishing across global and China-focused social media platforms, including Instagram, Douyin, Xiaohongshu (REDNOTE), WeChat Official Accounts, and other relevant channels.
Assist in developing and maintaining the social media content calendar to ensure timely and consistent content publication.
Track and analyse content performance to identify trends, insights, and opportunities for continuous optimisation.
Ensure consistency in brand messaging, visual standards, and overall content quality across social media platforms.
AI Content Creation (35%)
Utilise AI tools such as ChatGPT, Kling, Runway, Midjourney, and other relevant platforms to support the creation of images, videos, and written content.
Participate in AI-driven creative ideation and continuously explore new content formats and creative approaches.
Build and maintain a structured library of AI prompts, creative assets, and reusable content resources.
Stay up to date with the latest AI and AIGC trends, tools, and developments, and apply relevant technologies to daily content creation workflows.
Content Planning & Project Coordination (15%)
Collaborate with the AI team to develop creative content concepts and social media topics.
Prepare clear and comprehensive content briefs based on project requirements and coordinate with internal design, video, and creative resources to execute content production.
Track content production progress and ensure projects are delivered on schedule.
Support the optimisation of AI-powered content production workflows to improve team efficiency and collaboration.
Support content requirements from global teams and facilitate effective cross-functional communication.
Data Analysis & Optimisation (10%)
Consolidate and analyse social media performance data on a regular basis.
Prepare weekly reports, monthly reports, and content performance reviews.
Provide data-driven recommendations to optimise content performance and improve reach, engagement, and overall communication effectiveness.

Requirements

Bachelor's degree or above in Marketing, Communications, Advertising, Digital Media, or a related field.
1–3 years of relevant experience in social media management, content marketing, digital marketing, or a related role.
Familiar with social media platforms including Facebook, Instagram, TikTok, LinkedIn, Xiaohongshu (REDNOTE), and other relevant channels.
Strong interest in AI, AIGC, and content creation, with a willingness to continuously learn and experiment with new tools.
Strong content planning capabilities and visual awareness/aesthetic judgement.
Proficient in both written and spoken Chinese and English, with the ability to communicate and collaborate effectively with international teams.
Proactive, responsible, and highly organised, with strong execution skills and a collaborative team mindset.

Nice to Have

Hands-on experience with AI-generated video, AI-generated images, or AI-powered content workflows.
Familiarity with AI tools such as ChatGPT, Midjourney, Kling, Runway, Hailuo, or similar platforms.
Experience in short-form video production, photography, video editing, or basic graphic design.
Experience managing or creating content for Chinese social media platforms.

AI AI Content Team

AI

AI

40%