Strategic Content Writer

Welcome to GO Asia!

GrowthOps is a marketing transformation agency, consistently awarded the top Customer Engagement agency in APAC. For over 15 years, we've been helping brands go to market in Asia by integrating strategy, design, technology and AI. Trusted by enterprises and high-growth innovators, we specialise in supporting media, MarTech and creative operations across financial services, telecommunications, transportation, ecommerce, energy and more. GrowthOps is part of The Applied AI Company.

About your new role!

The Senior Strategic Content Writer is responsible for developing high-quality, insight-driven content that supports enterprise and B2B communication objectives. The role sits within the Strategy team and collaborates closely with Creative to translate business, industry, and technology insights into compelling strategic content.

This role requires a strong understanding of SMEs, Large Enterprises, and enterprise technology trends, along with the ability to independently research, synthesise information, and produce authoritative long-form content.

Key Responsibilities

• Research and develop strategic content focused on Business Enterprise, SMEs, and Large Enterprises
• Produce long-form and editorial content including:
• Advertorials
• White Papers
• Podcast / Interview Content
• Conduct independent desk research, trend analysis, and competitive reviews
• Translate complex business and technology topics into clear, structured narratives
• Collaborate with Strategy and Creative teams to ensure content aligns with broader strategic direction
• Adapt tone, depth, and messaging for different target audiences and platforms
• Manage deliverables independently and meet agreed timelines
  
  

Core Requirements

What We'd Love To See From You

• Senior-level experience in strategic writing, editorial, or thought leadership content
• Strong research, analytical, and synthesis skills
• Proven ability to write long-form content such as white papers and advertorials
• Solid understanding of enterprise, SME, and B2B business environments
• Ability to work independently on a freelance basis
  
  

Preferred Experience

• Background in B2B, enterprise technology, telco, consulting, or agency environments
• Experience developing podcast or interview content
• Familiarity with Southeast Asian or Malaysian business landscape
  
  

Key Competencies

• Strategic thinking
• Strong written communication
• Research and insight development
• Stakeholder collaboration
• Self-management and accountability
  
  

GO Asia is a part of the GrowthOps network – so you'll have opportunities to learn and work on exciting projects with amazing talent from other agencies within our group. We have creative workspaces in Hong Kong, Singapore, Kuala Lumpur and Manila. GrowthOps is committed to providing an accessible and inclusive workplace for all employees.

Must have skills

• Strategic thinking