Strategy and Analytics Intern - Regional CRM, Regional Brand & Growth Marketing (Spring 2027)
Job Description
Job Description:
- Analyse user behaviour and facilitate defining Customer Relationship Management (CRM) strategies of specific business lines
- Produce incentive test reports and support developing the most effective tactics for each user segment, based on business impact and cost efficiencies
- Consolidate and summarise historical tests and analysis to help the team build a holistic understanding of the benefits and trade-offs of strategies in different markets
- Conduct market research on industrial CRM practices to explore opportunities to adopt best practices
Requirements:
- Currently pursuing a Bachelor's or Master's Degree in related fields (business, marketing, analytics, statistics etc.)
- Familiar with AB-testing and able to interpret results of hypothesis testing
- Good communication skills and stakeholder management
- Experience in the CRM area or e-Commerce industry is a plus
- Hands-on experience on using LLP like Gemini and ChatGPT is a plus
- Proficient knowledge of SQL is a plus
- Full-time interns preferred (3-6 months)
- Part-time interns who can commit at least 3 working days a week are also welcome to apply
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