Sunnies Inc | Key Account Manager

AT A GLANCE (OVERVIEW) 

The Key Account Manager is responsible for developing and managing Modern Trade accounts to drive sales, revenue growth, and long-term commercial partnerships. The role oversees account acquisition, commercial negotiations, account planning, and execution of Modern Trade initiatives while working closely with internal teams to maximize business opportunities and ensure strong account performance. 

YOUR OVERALL MISSION & DAY-TO-DAY 

Modern Trade Account Acquisition & Business Development 

• Identify and develop new Modern Trade accounts and partnership opportunities aligned with company growth objectives. 
• Develop account acquisition strategies and commercial proposals to achieve sales and revenue targets. 
• Build and maintain strong relationships with key decision-makers, buyers, and stakeholders across Modern Trade accounts. 
• Lead commercial negotiations covering pricing, terms, promotions, product assortment, and other partnership requirements. 
• Identify opportunities to expand the company's presence across new retailers, channels, and store networks. 

Key Account Management 

• Serve as the primary point of contact for assigned Modern Trade accounts, ensuring timely communication and resolution of account requirements. 
• Develop and execute account plans to maximize sales, distribution, and revenue opportunities. 
• Manage product listings, assortment, pricing, promotions, and other commercial requirements across assigned accounts. 
• Monitor account performance, sell-in, sell-out, and other key sales indicators against agreed targets. 
• Identify account issues and opportunities and recommend actions to improve business performance and profitability. 

Commercial Planning & Execution 

• Develop and negotiate trade programs, promotional activities, and commercial initiatives with assigned accounts. 
• Coordinate with Sales, Marketing, Operations, Supply Chain, Finance, and other relevant teams to ensure timely execution of account requirements. 
• Monitor inventory availability, order fulfillment, promotional execution, and other operational requirements affecting account performance. 
• Evaluate the effectiveness and profitability of account initiatives through sales performance and P&L analysis. 
• Gather market, competitor, and account insights to recommend strategies that strengthen the company's Modern Trade presence. 

People Management 

• Lead, coach, and mentor team members to achieve account management and sales objectives. 
• Delegate account management and commercial responsibilities effectively while ensuring proper follow-through and accountability. 
• Monitor team performance against individual and team targets and provide regular feedback and development support. 
• Foster collaboration between the team and cross-functional departments to ensure seamless execution of Modern Trade initiatives. 

YOUR TALENT (QUALIFICATIONS) 

• Bachelor's degree in business management, marketing, or similar 
• Experienced in key account management, sales, business development, or similar 
• Excellent verbal and written communication skills 
• Ability to plan with great attention to detail, urgency, and efficiency 
• Quick, adaptable, solution-oriented skills 
• 5 years minimum experience in trade, field sales, channel development, or business development 
• Highly collaborative and able to work on field most of the time