Trade Marketing Executive

Job Description

• Develop and execute brand campaigns / trade marketing plans across various marketing channels (Modern Trade, General Trade, HORECA)
• Track and analyze the effectiveness of trade marketing campaigns in order to provide appropriate recommendations/insights to the Brand manager / Brand Principal to drive continuous improvement
• Work on increasing the visibility of company's products by developing and executing in-store promotions, displays, and trade events in collaboration with retail partners
• Collaborate with cross-functional teams to ensure brand consistency across the organisation
• Identify and capitalise on emerging trends and opportunities to elevate the brand
• Work closely with in-house designers to create compelling content (e.g. social media posts &/or promotional materials) to enhance brand visibility and awareness
• Manage and control the brand's budget to ensure efficient and effective use of resources for various programs and initiatives
• Monitor inventory level and ensure no out-of-stock situations
• Facilitate and be present for the brand's activation activities (including event set-ups etc)

Qualifications

• Minimum 2 years of experience in brand management / marketing in FMCG industry
• Diploma in Marketing / Business Management
• Possess some experience working with Modern Trade, General Trade, Food Services
• Strong Analytical Skills to interpret sales data, market trends, and promotional performance, and to provide actionable insights.
• Sales & Marketing capabilities to align trade activities with brand positioning and sales targets.
• Effective Communication skills to collaborate with internal teams and external partners, and to present plans and results clearly.
• Proficiency in MS Excel and PowerPoint for reporting, analysis, and presentation of trade initiatives.
• Ability to work independently, manage multiple projects, and maintain attention to detail in a fast-paced environment.