Role: Trade-Marketing Executive (Malaysia)
Drive in-store excellence and trade activation to maximize sell-out, visibility, and brand performance across retail channels.
Key Responsibilities
Trade Marketing Execution
- Plan and execute in-store promotions, campaigns, and activations (Watsons, BCG, Guardian etc)
- Ensure high-quality implementation of POSM (shelf talkers, displays, gondola ends)
- Adapt global brand strategy to local retail requirements
Trade Events
- Plan and execute events with key retail partners (Expo, Concourse, Atrium)
Channel & Sales Support
- Work closely with Sales Director to drive sell-out performance
- When meeting with key retailer partner to prepare brand presentation for Sales Director
- Analyse sell-in vs sell-out data, identify gaps and opportunities
- Support listing, assortment optimization, and NPDs performance tracking
Retail Channel Management
- Coordinate key retail development with Sales Director
- Ensure compliance with planograms and promotion agreements
- Manage trade calendar and retail campaigns
Marketing Coordination
- Align with marketing team on campaign rollouts (online & offline)
- Localize materials for retail (pricing, messaging, language)
- Support product launches in-store and online
POSM & Budget Management
- Manage production and distribution of POS materials
- Track and control trade marketing budget and ROI
- Optimize cost vs impact of promotions and activations
Reporting & Insights
- Monitor competitor activities and retail execution
- Conduct store checks and field visits
- Prepare quarter reports for Sales Director with actionable insights
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 2-4 years in FMCG / trade marketing / sales or a similar role.
- Strong strategic thinking & analytical, and execution skills.
- Excellent communication and interpersonal abilities.
- Proven ability to build and maintain relationships with key stakeholders.
- Familiarity and understanding of modern trade / retail dynamics
- Ability to work collaboratively with cross-functional teams.
- Detail-oriented, Proactive and innovative mindset.
- Strong problem-solving capabilities.
- Ability to thrive in a fast-paced and dynamic environment.
- Driving license / Be ready for regular driving
Why SPLAT:
Working at SPLAT means embracing diversity and challenges as part of daily life. We prioritize sustainable goal achievement and the well-being of our employees. Our organizational ethos values creativity, individual ownership, and teamwork. At SPLAT, success is measured by the tangible completion of goals, and we champion simplicity and new experiences.
