Trade Marketing Manager

Role Overview

The Trade Marketing Manager will support the development and execution of trade marketing initiatives to strengthen brand visibility, drive sales growth, and enhance market presence across assigned channels. The role will work closely with Sales, Marketing, and Distributor teams to execute effective in-market activities aligned with business objectives.

Key Responsibilities

• Develop and execute trade marketing plans, promotions, and activation programs aligned with brand and sales strategies.
• Support channel activation initiatives across on-trade and off-trade channels to improve brand visibility and customer engagement.
• Coordinate with Sales teams, distributors, and external agencies to ensure smooth execution of trade activities.
• Manage POSM development, deployment, and merchandising activities in line with brand guidelines.
• Monitor market trends, competitor activities, and provide insights to support commercial decisions.
• Track trade marketing activities, budgets, and campaign effectiveness.
• Collaborate with cross-functional teams including Sales, Marketing, Finance, and Supply Chain.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related discipline.
• Minimum 5 years of experience in Trade Marketing, Channel Marketing, Brand Activation, or FMCG commercial roles. Candidates should be comfortable working in an alcohol-based organization and supporting alcohol beverage brands.
• Experience in the beverage, alcohol, FMCG, or consumer goods industry will be an advantage.
• Good understanding of trade marketing principles, customer engagement, and channel execution.
• Strong communication, project management, and stakeholder management skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Ability to work independently with strong attention to detail and execution focus.

Interested candidates are invited to apply through LinkedIn or send their updated resumes to [Confidential Information]. Thank you.