Trade Marketing Manager

Key Roles/ Responsibilities

• Responsible to drive profitable sales & category / brand share growth in channel that is being assigned.
• Develop strategic short term & long-term business plan to support company sales growth.
• Lead in building comprehensive trade & shopper activation plan to support channel development as well as business growth.
• Work with various stakeholders (especially brand & sales) to ensure excellent in all executions.
• Shopper & Channel Insight -Identify opportunities using multiple data sources to create actionable insight.
• Create Insight Selling Story-Develops selling story using consumer, shopper & channel data.
• Channel Activity Planning-Develop & drive creative activity plans which are aligned with brand & sales, built out of a structured and comprehensive SWOT analysis and prioritized options.
• In-Store Standards & Blueprint Concept -Develops in-store & blueprint standards that incorporate shopper insight & consumer data.
• Promotions Management-Plan, monitor the compliance & evaluate promotion activities in terms of ability to deliver set objectives

Skills/ Qualifications

• Degree in Marketing or Business from a reputable University.
• 5 years of experience in a well-recognized FMCG company, with a minimum of 3 years of experience in trade management.
• Working exposure and experiences gain from both local company and MNC before would be an added advantage.
• Proven track record of driving sales growth in competitive & mass categories.
• Written & verbal communication in English is a must, conversant in Mandarin or other dialects is an added advantage.
• Excellent communication & presentation skill.
• Strong business acumen, able to develop plan, set budget, create department SOP and operate within respective guideline.