Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
To plan Exclusive SKUs Marketing Plan.
To plan Joint Quarterly Marketing Plan.
To plan Joint Business Plan, TTL, ATL, BTL Plan.
To execute joint event planning: in-store, roadshows.
Responsible to ensure that client interaction with Company is conducted in a timely and satisfactory manner.
Work closely with the cross-functional teams (e.g. Marketing, Operation and Supply Chain Management) to ensure efficient and effective execution.
Continuously build market knowledge and refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization.
Qualifications
Minimum 2 years and above experience in trade marketing manager role.
Minimum 1 year in managing Watsons/ Guardian Trade Marketing Plan.
Minimum Diploma in Business Studies/ Marketing or any related discipline.
Excellent Mandarin fluency both written and spoken is a must to effectively communicate with Mandarin-speaking clients.
Good communication skills in English & Mandarin.
Proven track record in similar position.
Strong analytic skills.
Good organization skills with the ability to handle multitasks concurrently and meet deadlines.
Excellent teamwork spirit and time management skills.
Creative thinking and generate relevant ideas for brainstorming sessions.
