Company Description
In these times of ever shorter production and development cycles, manufacturing companies require more flexibility and speed. As one of the world's leading providers of drive and control technologies, Bosch is ready to rise to these challenges. Customers profit from the resources and innovative strength of a global player, flexible structures, and an understanding of local needs.
More than 30,500 employees work as a worldwide team to develop safe, efficient, intelligent and high-performance solutions for the areas of Factory Automation, Mobile Applications as well as Machinery Applications and Engineering. With its cross-technology range, digital services and comprehensive service, Bosch acts as a reliable partner for machine manufacturers and users. The company develops, produces, and sells its components and system solutions in more than 80 countries.
Job Description
Your contribution to something big:
Retail communications
Responsible for the planning and implementation of retail communication measures along the whole customer clusters
Create, execute and monitor all content, related to the different kind of retail communication requirements
Conceive and create online and offline PRO documents for retail buying departments
Execution of customer specific communication material requirements
Support e-Dealers and e-Shops with content and relevant promotions
Take charged of online performance management: Optimize product texts, photos, videos, display & banners, micro sites & teasers branded online shop in Shop (SiS)
Ensure brand visibility in retail and customer specific communication material
User communication
Implement Central user activities
Develop local user promotional activities (events, promos)
Managing local user communication: Bosch website, Social Media, Key Opinion Leaders (YouTube, Press)
Ensures Direct User communication on digital channels
Responsible for coordination of local legal / compliance topics with local experts
Direction of press relations including writing press releases as well as developing key messages in English and local language
Coordination of local sponsorship and donation activities
First contact crisis communication in alignment with the regional office
Planning, monitoring and control of the local communication budget
Qualifications
What distinguishes you:
Bachelor's Degree in Marketing / E-commerce / Business Admin or its equivalent.
At least 5 years of experience in the relevant field. Added advantage if:
Well verse in Social Media marketing
Understanding on hardware (Power Tools) B2B online retail touchpoints and Pro user decision making at the online touchpoint
Operational experience in local sales & marketing organization / personal retailer network
High understanding of online brand communication and E-commerce.
Proven track record in implementing website/eShop concepts
Experience in digital communication ecosystem, & project management.
Proactive work ethic with the ability to deliver results and meet challenging deadlines and must be able to work in diverse and dynamic team.
Excellent communication skills (written and verbal).
Additional Information
Your future of job location offers you:
Flexible working environment
Flexi benefits allowances
Employee discounts on Bosch products
Associate Development programs @ BOSCH
A working environment that promotes diversity and inclusivity
