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Key Responsibilities
Acquisition and Partnerships
a. Own and execute opportunities to acquire new Preferred customers - from ideation, obtaining approvals from senior management, overseeing the creation of marketing materials and launching the campaign/initiative, to coordinating with other teams for tracking results and conducting post-campaign analysis.
b. Lead end-to-end execution of identified opportunities, including aligning with all stakeholders on the strategy, operationalizing it and performing post-implementation analysis to ensure the strategy is on the right track.
c. Monitor market and competitor developments to ensure CIMB remains competitive in terms of the customer onboarding journey, making it easier for new customers to join CIMB.
d. Provide support to multiple sales channels in acquiring new Preferred customers (e.g., through events, briefings and knowledge-sharing sessions).
Channel Management
a. Align with respective sales channels to ensure effective customer acquisition and continuous engagement throughout the customer lifecycle.
b. Provide support to multiple sales channels in customer management (e.g., event support, briefings, knowledge sharing and event triggers).
c. Enhance existing processes for Preferred customers to ensure quicker turnaround times (TAT) in product applications.
Client Engagement
a. Collaborate with Marketing Team to develop impactful communications and touchpoints to reach targeted customers.
b. Increase product penetration among new Preferred customers within the first 90 days of onboarding.
c. Work closely with the Data Management Team on in-depth customer segmentation and behavioral analysis to craft compelling offers that drive product uptake.
Compliance and Governance
a. Ensure adherence to regulatory requirements and compliance policies and procedures.
b. Ensure all campaigns and programs comply with Preferred SOPs and CIMB standards.
Key Requirements
a. Minimum 5 years of experience in Affluent, Segment, Channel Management, Product, Marketing or Banking business.
CIMB Thai Bank Public Company Limited, previously known as Bank Thai Public Company Limited, was established in 1998 with the Financial Institutions Development Fund (FIDF) as the major shareholder. On 5 November 2008, CIMB Bank Berhad became the largest shareholder in Bank Thai and on 4 May 2009, the Bank completed the registration of its new name: "ธนาคาร ซีไอเอ็มบี ไทย จำกัด (มหาชน)" in Thai and "CIMB Thai Bank Public Company Limited" in English. This name change reflects the official transition of Bank Thai from being a single company to a member of CIMB Group.
Job ID: 131369357
