- Work closely with Head of Department to ensure that overall marketing, partnerships strategy and execution are meeting expected targets on a monthly basis.
- Marketing and Partnership team to build and leverage strong working relationships with key stakeholders for both internal and external sales/BD teams, data analytics, digital enablement & operational excellence and product team to drive successful initiatives aimed at securing new clients.
- Contribute and create marketing strategies including, but not limited to, advertising, marketing, digital marketing, promotions, community relations, special events, sponsorships, and business relations.
- Works with leadership team to develop strategic vision and oversee execution of Digital SME marketing campaigns that meets established branding, preference and volume goals for BCA and SME Financing.
- Identifies and analyses proposals from potential partnerships and collaboration prospects across all channels except non-target lending list.
- Proactively makes recommendations and brings innovative solutions to the development of appropriate marketing strategies to drive Digital SME BCA and Loan growth.
- Manages and monitors market activities of different projects/analysis of case studies related to SME businesses and financing, including benchmarking competitors and potential partners.
- Ensure execution in following protocols, work within a budget, to create and implement business analysis and ROI reporting related to marketing campaigns and partnerships.
- Ensure that the department has submitted and participated in international and national awards to elevate the brand and customer experience as required on a yearly basis.
- Lead and manage a team if assigned as needed to ensure completion of tasks and execution of campaign and projects.
Skills
Proficient in Microsoft Office Word, Excel and
Familiar with design software suite (Adobe, Canva)
Familiar with Google Analytics
Familiar with FB/Instagram Ads, Google Ads
Knowledge
Strong understanding of data analytics and marketing funnels
Quick to pick up Marketing Trends
Analytics Keyword leveraging, Back-linking
Content Marketing Drive optimization of performance costs
Experience
10 years in Digital Marketing related experience (Agency experience is a bonus)
Have experience launching strategic projects and campaigns as required
Excellent communicator with great presentation skills
Multi-tasker, able to meet short deadlines and thrive in fast pace working environments
