Video Content Creator

1. Scriptwriting & Storyboarding

Write and develop compelling scripts and storyboards that effectively communicate

the value of higher education and branded content, tailored to inspire and engage

target audiences.

Provide clear guidance on video editing styles to ensure the final product aligns with

creative vision and client goals.

Tailor video concepts to resonate with target audiences, including students, parents,

and educators.

2. Content Creation

Produce a range of video content, including promotional videos, student testimonials,

informational pieces, and branded content, all aligned with the client's objectives.

Conduct background research to gather insights into the client's industry and

academic offerings.

Prepare and present marketing proposals that include strategic content plans, goals,

and deliverables for video production.

Maintain a general understanding of the in-house CRM system to assist with

uploading and managing video assets and related content.

Ensure that all content is optimised for various social media platforms to maximise

engagement and reach.

3. Collaboration & Communication

Work closely with internal teams, including marketing, design, and sales, to ensure

alignment between video content and overall marketing strategies.

Coordinate with university clients to set shoot timelines, plan content, and ensure that

all necessary resources are in place for a successful video production.

Communicate effectively with clients to gather feedback and make necessary

revisions to ensure the final product meets expectations.

Serve as a trusted advisor to clients, offering insights and recommendations on

content marketing strategies.

4. Professional Development & Innovation

Continuously seek feedback to improve content quality and effectiveness of video

content.

Stay updated on industry trends and social media platforms to inform and refine video

strategies.

Actively pursue opportunities for skill enhancement and professional growth in video

creation, editing, and content marketing.

Manage multiple video projects from concept to completion, ensuring deadlines are

• met and quality standards are maintained.