Vision Application & Sales Engineer (SEA & Taiwan)
balluff apac- Posted 10 hours ago
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Job Description
About the Role
Grow Balluff's machine vision business across Southeast Asia and Taiwan, with focus on the Semiconductor (SEM), Consumer Electronics / 3C (CCC), Automotive and Packaging verticals. The role combines vision application engineering with active field sales: the holder independently identifies, develops and closes vision opportunities - in particular SWIR camera applications and standard vision applications within the Balluff portfolio - and owns the technical solution from customer requirement to validated application concept.
Key Responsibilities
- Independently identify, develop and win machine vision opportunities in SEA and Taiwan, with focus on SEM, CCC, Automotive and Packaging accounts (fabs, OSATs, equipment builders, EMS, automotive OEMs/tier suppliers, packaging machine builders and system integrators)
- Own and grow a defined opportunity pipeline in CRM: prospecting, qualification, technical concept, quotation input, negotiation support and closing together with country sales teams
- Perform product and application consultation for Balluff Vision products, with particular depth in SWIR camera applications (e.g. wafer/semiconductor inspection, silicon transmission, moisture/material detection) and standard vision applications
- Design and execute application tests, feasibility studies and proof-of-concept activities at customer sites and in the lab
- Conduct demos, evaluations and on-site trials at customers, trade shows and seminars across the region
- Act as regional technical interface for machine vision toward country sales teams and the global AE organization
- Provide internal and external trainings; build reusable application knowledge for the region
- Support After-Sales in complaint processing through technical pre-assessment, failure reproduction and evaluation of application conditions
- Provide structured, reproducible field feedback to Product Management and R&D; support product introductions and pilot phases
- Monitor competitor vision activity (e.g. Keyence, Cognex, Basler, regional integrators) in SEA/Taiwan and feed findings into regional GTM planning
Experience & Qualification
- Degree in engineering, physics, mechatronics or comparable
- 3-7 years in machine vision, industrial automation or optical inspection - application engineering, FAE or technical sales
- Solid machine vision background: camera, optics, lighting, image acquisition; EMVA1288 principles an asset
- Knowledge of GigE Vision, USB3 Vision and GenICam; integration with PLCs/controllers and industrial networks
- SWIR imaging experience or demonstrable ability to build it quickly (InGaAs sensors, semiconductor inspection use cases) is a strong plus
- Exposure to semiconductor/electronics, automotive or packaging manufacturing environments (front-end, OSAT, SMT/EMS, automotive production, packaging lines) preferred
- Proven sales affinity: opportunity qualification, funnel management, account development and closing orientation
- Business-fluent English, Chinese (Mandarin) and Malay required; Hokkien/Taiwanese or Bahasa Indonesia an asset
- Very strong customer-facing communication; able to explain complex technical topics to engineers and to purchasing/management
- High ownership, initiative and ability to work independently in a remote regional setup
- Willingness to travel extensively across Southeast Asia and Taiwan (approximately 50%)
Personal & Professional Attributes:
- Results-driven with a proven track record of exceeding sales targets
- Strong ownership mindset with high accountability for outcomes
- Demonstrates a hunter mentality – proactive in winning new business
- Resilient and persistent in long, complex sales cycles
- Strong commercial acumen – able to translate technical features into business value
- Confident engaging and influencing senior decision-makers
- Excellent presentation and communication skills
- Builds and sustains long-term, trust-based customer relationships
- Strong problem-solving and strategic thinking abilities
- Adaptable across industries and customer environments
- Continuously improving with a growth mindset (technical & sales skills)
- High level of professionalism, integrity, and accountability
Why Join Us
- Work with cutting-edge industrial automation technologies
- Exposure to top manufacturers & system integrators
- Strong earning potential with attractive commission scheme
- Structured training & technical development
- Regional growth opportunities within a global organization
- Collaborative, performance-driven team culture
Use of Agentic AI in Our Recruitment Process
To ensure a fair and efficient hiring process, our company utilizes an Agentic AI to support our recruitment team in the initial screening of applications.
Purpose and Process: The Agentic AI analyzes the information you provide in your application materials (such as your resume, cover letter, and application form) against the criteria outlined in the job description. This helps us identify candidates whose skills and experience may be a strong match for the role.
Human Oversight: Please be aware that automated decision-making is not the sole basis for our recruitment decisions. A qualified member of our Human Resources team will always review the Agentic AI-generated assessment and your full application before any final decision is made regarding your candidacy.
Your Rights: You have the right to request human intervention, to express your point of view, and to contest a decision based solely on automated processing. If you wish to exercise these rights or have any questions about the Agentic AI process, please contact us at [Confidential Information].
By submitting your application, you acknowledge that you have read, understood, and consent to the use of your personal data for this Agentic AI-assisted screening process as described above.
More Info
Key Skills
InGaAs sensors
SWIR camera applications
Camera optics
GigE Vision
Lighting
EMVA1288 principles
GenICam integration
USB3 Vision
