Web & Performance Marketing Specialist

About Solace

Solace Wellbeing Group is one of Southeast Asia's most established mental health, rehabilitation, and wellbeing organisations, with operations across Malaysia, APAC, the Middle East, and beyond.

The Role

The role owns the group's web estate and all paid media activity. Scope covers WordPress development and maintenance across the group's brand domains, technical and on-page SEO, paid search and paid social campaign management, analytics and conversion tracking implementation, and performance reporting against cost per enquiry and cost per admission. The function does not currently exist in-house and the appointed candidate will establish it. The role reports to the Group Marketing Manager.

Responsibilities

•   Maintain, develop, and secure the group's WordPress sites, including page builds, site speed, and uptime

•   Deliver technical and on-page SEO: site architecture, indexing, schema, internal linking, and keyword strategy

•   Plan, launch, and optimise paid campaigns across Google Ads and Meta, including search, Performance Max, and remarketing

•   Implement and maintain GA4, Google Tag Manager, call tracking, and conversion tracking across all domains

•   Allocate and control media budget across brands and markets, and report on cost per enquiry and cost per admission

•   Test and improve landing page conversion, enquiry forms, and lead routing

•   Maintain Google Business Profiles and local listings for all facilities

•   Ensure all pages and adverts comply with Malaysian healthcare advertising regulations, platform restrictions on mental health and addiction advertising, and patient confidentiality requirements

Requirements

•   Marketing experience in mental healthcare, addiction treatment, or rehabilitation. This is weighted most heavily, though strong applications without it will be reviewed

•   Minimum 3 years in performance marketing, SEO, or web management, agency or in-house

•   Hands-on WordPress capability: page builds, plugin management, and troubleshooting without developer support

•   Demonstrated technical SEO work with measurable before and after results

•   Direct management of live Google Ads and Meta budgets, with attributable outcomes

•   Working proficiency in GA4, Google Tag Manager, Search Console, and Ahrefs or Semrush

•   Full working fluency in English and Bahasa Malaysia

•   Acceptance that clinical judgement and patient confidentiality take precedence over campaign performance, including pausing campaigns that perform well on acquisition metrics

Advantageous

•   Advertising approval experience in restricted health or addiction treatment categories

•   Conversion rate optimisation and A/B testing; HTML, CSS, and PHP for theme and template work

•   Multi-brand or multi-market digital estate experience; Mandarin or Cantonese language ability

To apply

Send your CV to [Confidential Information] with the subject line Web & Performance Marketing Specialist, together with:

•   Any websites you have built or rebuilt, with links and the measurable outcome of your work

•   Any paid campaign(s) you have managed, stating budget, objective, and result

•   How you would advertise an addiction treatment service on Google given the platform's category restrictions