Description
The role of website marketing manager is to provide leadership across the key websites under Ant International - alipayplus.com, ant-intl.com, antom.com and Ant International event websites. You'll work within a team of 2-4 people, working on the overall experience and performance of the websites. You'll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for visitors, prospects, customers and other key stakeholders. You'll define demand generation optimization, new website capability, experience and tools requirements, SEO and AI model optimize the sites in both CN and English, localize sites, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (UI/UX, engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content.
What you'll do:
- Work within the International marketing website team, reporting to the Head of Global Digital Marketing and Content
- Guide the development and enhancement of our websites to support demand generation, organic discovery, and conversion optimisation, ensuring sites function as high-performing marketing and growth platforms. Identify initiatives to improve conversion and engagement metrics
- Gathering stakeholder requirements to create BRDs (Business Requirements Document) across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team. Work with delivery leads to size up requirements and on successful delivery of each new enhancement/sprint
- Ensuring the websites are SEO and GEO (AI model) optimized (on-page and technical) for Google and Baidu including structured data, tech optimization and best practices across global search engines
- Identify and implement opportunities to improve conversion rates and demand capture, including lead flows, form optimization and user journey improvements
- Plan then prioritize the roadmap working closely with peers and other marketing and business leaders/teams
- Manage the backlog working closely with delivery leads in China
- Work with internal design and UX team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation
- Support evaluation and evolution of the website platform and content management capabilities to improve marketing agility and scalability
- Able to balance and manage core website initiatives and ad-hoc campaign projects
- Be comfortable conducting testing across devices and browsers
Key Qualities:
- 5 years+ experience in owning and managing websites/apps or leading SEO optimization of CN & international websites
- Excellent communication, x-functional stakeholder management, and project management skills
- Bilingual – fluent in speaking, reading & writing Mandarin & business proficiency in reading, writing & speaking English
- Track record in working on international/global websites or apps, SEO, CX or site structure
- Strong analytical skills and ability to use website and business-related data to inform decisions
- Experience with website or app languages/code and frameworks (HTML, CSS, JS, REACT) & familiar with site architecture and infrastructure (DNS, Hosting, Security, SRE). Experience with Figma a plus
- Knowledge of conversion rate optimisation and user testing
- Experience with Google Analytics, Google tag manager, international CRO tools and data visualisation
- A natural problem solver who is passionate about continuously improving the way they operate
- Ability to deal with ambiguity and work within a changing and time pressured environment
- You're adaptable, detail oriented, hands-on, quick thinking and keen to learn and grow
- Have an understanding of, and respect for, different working cultures. Ability to work across multiple geographic time zones
