Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Role Description

The Senior Account Executive leads the day-to-day management and strategic execution for assigned clients, with a continued focus on our key Tobacco client. The incumbent is responsible for ensuring the successful delivery of high-quality campaigns and materials, on time and within budget. The Senior Account Executive acts as a primary client contact, provides mentorship to junior team members, and proactively contributes to both tactical implementation and strategic account growth.

Key Responsibilities

Accountability for the comprehensive day-to-day management, strategic direction, and financial health of assigned accounts.
Lead and facilitate client meetings, status updates, and strategic presentations, demonstrating strong communication and presentation skills.
Drive the planning, development, and flawless execution of integrated marketing campaigns, ensuring alignment with client objectives and brand strategy.
Proactively manage client and agency budgets, including forecasting, cost control, and identifying opportunities for efficiency and growth.
Serve as the primary liaison between the client and internal agency departments, ensuring seamless communication, effective collaboration, and timely project delivery.
Provide guidance and mentorship to Account Executives and other junior team members, fostering their professional development and ensuring project excellence.
Identify opportunities for organic account growth within existing client relationships and present strategic recommendations.
Any other reasonable duties, functions or responsibilities assigned to you from time to time.

Required Skills & Demonstrated Behaviours

In-depth understanding of agency functions, processes, and a proven ability to apply this knowledge to client success.
Exceptional communication, presentation, and interpersonal skills, capable of building and nurturing strong client relationships.
Superior organizational, time management, and project management skills, with the ability to manage multiple complex projects simultaneously.
Highly detail-oriented with exceptional follow-through and a proactive approach to problem-solving.
Strong sense of initiative, demonstrated leadership potential, and resilience to perform effectively under pressure and adapt to changing priorities.
Demonstrated strategic thinking, analytical abilities, and sound judgment in decision-making.

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
A minimum of 2 years of progressive experience in an advertising or marketing agency environment.
Advanced understanding of general marketing principles, digital marketing, and industry best practices.
Proficient use of Microsoft Office Suite (including advanced PowerPoint and Excel skills) and familiarity with project management software.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,?LinkedIn, and?X.

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Senior Account Executive (Tobacco)

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