Job Summary

We are seeking a dynamic and results-driven Assistant Marketing Manager to support the development of our brand strategy. The candidate will have strong experience in branding, marketing campaign planning, and market research, with hands-on expertise in both activation and digital marketing. This role requires a commercially minded individual who can translate insights into impactful campaigns that drive brand growth and business results.

Key Responsibilities

Brand Management
Analyse brand positioning and consumer insights.
Support in developing and executing brand strategies to strengthen brand positioning and equity
Ensure consistency of brand messaging across all platforms and campaigns
Monitor brand performance and recommend improvements
Marketing Campaign Planning & Execution
Plan, coordinate, and execute integrated marketing campaigns (online & offline)
Manage campaign timelines, budgets, and deliverables
Collaborate with internal teams and external agencies to ensure smooth execution
Track and analyse campaign performance, providing actionable insights
Market Research & Insights
Conduct market research to identify trends, customer preferences, and competitive landscape
Analyse data to support marketing strategies and campaign effectiveness
Provide insights to guide product positioning and target audience strategies
Cross-functional Collaboration
Work closely with sales, product, and operations teams to align marketing strategies with business objectives
Support new product launches and promotional activities

Requirements

Bachelor's Degree in Marketing, Business, or related field
Minimum 6 years of working experience in marketing
Proven experience in:
Branding and brand strategy
Marketing campaign planning and execution
Market research and analysis
Activation / experiential marketing
Digital / online marketing

Key Skills & Competencies

Strong strategic thinking and analytical skills
Excellent project management and organizational abilities
Creativity with strong attention to detail
Good understanding of consumer behaviour and market trends
Strong communication and stakeholder management skills
Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

Experience working with agencies or managing vendors
Familiarity with marketing analytics tools (e.g., Google Analytics, Meta Ads, etc.)
Experience in FMCG, retail, or consumer-driven industries is an advantage

Branding Strategy Assistant Marketing Manager