Are you passionate about bringing brands to life in-store and driving business results through strong marketing execution and operations excellence

We're looking for a Senior Manager, Trade Marketing & Marketing Operations to lead campaign deployment, in-store experience, and local store marketing initiatives across our nationwide network.

This role plays a critical part in translating marketing strategies into impactful in-store execution, enhancing customer experience, and driving sales and profitability.

Key Responsibilities

Trade Marketing & Campaign Execution

Lead end-to-end deployment of national and local marketing campaigns across all stores
Ensure timely, high-quality rollout of in-store materials, promotions, and displays
Partner closely with Marketing, Operations, Commercial, and Supply Chain teams

In-Store Marketing & POSM Management

Oversee planning, production, and installation of POSM and in-store assets
Drive innovation in in-store visibility and customer experience
Manage supplier coordination, annual tenders, cost optimization, and quality control
Provide clear monthly POS guidelines to operations teams

Marketing Operations & POS System Setup

Lead POS system configuration to support campaigns, data tracking, and customer journey
Work with analytics teams to enable post-campaign evaluation and insights

Local Store Marketing (LSM) & Dine-In Growth

Develop and execute LSM strategies tailored to trade zones and local communities
Drive dine-in traffic through targeted promotions, partnerships, and on-site marketing
Collaborate with external partners (malls, suppliers, local entities) for joint initiatives

New Store Openings

Lead marketing and POS setup for new store launches
Plan opening campaigns, promotional activities, and launch events

Customer Experience & Performance Management

Drive initiatives to improve customer experience and reverse negative NPS
Monitor performance against budget, calendar, and KPIs; optimize as needed
Ensure all promotions and menu strategies are EBITDA-positive

Who We're Looking For

Bachelor's Degree in Marketing, Business, or related fields
7–10 years of experience in Trade Marketing, Marketing Operations, or Campaign Operations
Strong background in retail / QSR / FMCG / food & beverage
Proven experience working closely with operations and cross-functional teams
Solid understanding of POSM, in-store execution, and local store marketing
Commercially minded with experience in financial analysis and profitability
Strong project management, stakeholder management, and execution skills
Experience in social media content and local activation is an added advantage