Company Description

MYWave, established in 2005, is one of Malaysia's pioneering HR companies utilizing cloud computing technology. Our flagship product, emplX, is a web-based HR management system launched in 2009, designed to help organizations manage their human capital with efficiency and real-time capabilities. Offering a highly configurable and cost-effective subscription model, emplX empowers both small and large businesses with robust HR processes and improved team productivity. MYWave is committed to placing actionable insights at your fingertips, enabling businesses to enhance their core operations and competitive advantage effectively.

Job Purpose

We are looking for a creative Digital Marketing Executive to execute impactful marketing initiatives that drive brand growth and generate quality leads. In this role, you will take ownership of marketing campaigns across digital platforms, shape compelling content strategies, and ensure consistent brand presence across all channels.

You will work closely with internal teams and external partners to bring ideas to life—while continuously analyzing performance, optimizing campaigns, and improving results.

Job Duties

1. Marketing Strategy & Planning

Develop and execute monthly marketing plans and campaigns.
Define content direction, messaging, and priorities.
Align marketing activities with business goals.

2. Social Media Management & Oversight

Review and approve content, captions, and posting schedules.
Ensure brand consistency across all platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube.
Manage WhatsApp Community engagement.
Create simple posts (Canva) or handle urgent updates when needed.

3. Vendor Management

Coordinate with external vendors for: Social media, Website (WordPress), Google Ads & SEO.
Ensure timely delivery, quality, and alignment with marketing objectives.
Provide feedback and direction to improve performance.

4. Performance Monitoring & Optimization

Monitor marketing performance across channels.
Track key metrics such as leads, conversions, and campaign effectiveness.
Optimize campaigns to improve ROI and results.

5. Website & Content Coordination

Oversee website updates.
Upload or adjust content when necessary (WordPress).
Ensure accuracy during campaigns and product updates.

6. Email Marketing

Plan and execute email campaigns such as Brevo.
Monitor and improve engagement performance.

7. Lead Tracking & Reporting

Prepare monthly reports (marketing performance, analytics).
Identify insights and improvement opportunities.

8. Marketing Coordination & Support

Coordinate marketing materials (banners, merchandise, etc.) if required.
Support internal campaigns, training, and events.

Education:

Diploma or Degree

Experience

1–4 years of experience in Digital Marketing.
Experience in B2B marketing environments.
Experience in coordinating with external vendors or agencies is an added advantage.
Basic understanding of digital marketing tools and concepts such as Meta Ads, SEO, Google Ads.
Marketing funnels and lead generation strategies.
Familiarity with WordPress at a basic or coordination level.

Required Skill

Proficient written communication skills in English and Chinese.
Familiar with digital marketing tools and platforms (e.g., Meta Business Suite, Google Ads, WordPress, SEO email marketing tools like Brevo).
Basic design capabilities using Canva (knowledge of Adobe tools is an added advantage).
Strong communication, coordination, and organizational skills.
Good visual and content sense for marketing material.

Digital Marketing Executive

Executive, Marketing Strategy and Communications