Role Summary

As a Social Media Intern, you will support the marketing team in managing our active social media channels, creating high-converting short-form video and graphic content, coordinating with influencers (KOLs), and capturing live content across our retail outlets.

Key Responsibilities

Content Creation & Trend Research

Conceptualize, shoot, and edit engaging short-form video content (TikTok, Instagram Reels) tailored to beauty, aesthetics, and wellness trends.
Write captivating captions and copy aligned with each brand's visual and verbal tone of voice.
Assist in designing simple visual assets, story graphics, and promotional banners using Canva or Adobe Creative Suite.
Conduct ongoing research on social media trends, viral formats, and competitor campaigns to pitch creative ideas.

Influencer & Key Opinion Leader (KOL) Management

Assist in identifying, outreach, and liaising with influencers and content creators for monthly brand campaigns.
Coordinate content deliverables, track posting timelines, and maintain relationships within our creator network.
Support on-site coordination during influencer visits and shoot sessions at brand outlets.

Outlet & On-Ground Coverage

Visit retail outlets and aesthetic clinics to capture behind-the-scenes footage, treatment processes, and customer experience stories.
Provide live content coverage during brand events, product launches, and roadshows.

Community Management & Channel Operations

Monitor digital channels daily, scheduling posts across platforms (Instagram, TikTok, Facebook) according to the content calendar.
Engage with followers by responding to comments, inquiries, and messages in a timely, professional manner.
Assist in archiving creative media assets, tracking post analytics, and compiling basic weekly performance reports.

Requirements

Currently pursuing a Diploma or Bachelor's Degree in Mass Communication, Media Studies, Marketing, Advertising, or a related field.
Passionate about the beauty, aesthetics, and wellness industry.
Active user of social media platforms (TikTok, Instagram, Facebook, Xiaohongshu) with a keen eye for aesthetic content.
Proficient in video editing mobile apps (CapCut) and basic graphics tools (Canva); familiarity with Adobe Premiere Pro or Photoshop is a plus.
Proficient in English and Bahasa Malaysia (written & spoken); fluency in Mandarin is an added advantage.
Enthusiastic, creative, detail-oriented, and comfortable working both independently and in a collaborative team.

What You Will Gain

Direct mentorship from experienced marketing and brand professionals in the beauty industry.
Portfolio-building experience managing campaigns across established beauty brands.
Real-world exposure to high-budget production shoots, influencer management, and brand activations.

Marketing - Social Media Intern

Social Media Marketing Intern