Job Description

Company Description PLAY Interactive Asia is a Southeast Asian IP experience company that brings iconic global brands and characters to life through retail, food & beverage, events, merchandise, and immersive experiences. Founded in 2006 with roots in video game and entertainment distribution, the company has evolved into a multi-pillar business spanning IP retail, F&B concepts, experiential events, merchandise, cultural collaborations, and house brands. From 2025 onwards, PLAY entered a new growth phase focused on licensed IP, experiential retail, lifestyle concepts, and deeper consumer engagement. Its growing IP ecosystem includes brands such as Care Bears, Smiley, Teddy Tales, Coca-Cola, and Hello Kitty & Friends, activated through flagship stores, pop-ups, cafés, bakeries, exclusive merchandise, and destination experiences. Guided by the philosophy Global IP. Local Relevance. Regional Scale., PLAY creates memorable, story-driven experiences and communities across Southeast Asia.

Role Description This is a full-time, on-site Account Manager role based in Petaling Jaya. The Account Manager will oversee key client relationships, acting as the primary point of contact for brand partners, licensors, and strategic stakeholders while ensuring high levels of satisfaction and retention. Day-to-day responsibilities include managing account plans, coordinating campaigns and activations, tracking performance metrics, and preparing reports and presentations that align with each IP's brand strategy. The role involves working closely with internal teams such as marketing, retail operations, F&B, events, and merchandising to deliver integrated experiences, resolve issues promptly, and maintain consistent quality across all touchpoints. The Account Manager will also support new business opportunities, participate in contract discussions, and help identify ways to grow account value through cross-pillar collaborations and consumer engagement initiatives.

Qualifications

Demonstrated ability to manage client accounts, build long-term relationships, and serve as a reliable point of contact for partners and stakeholders.
Experience coordinating cross-functional projects, collaborating with marketing, retail, F&B, events, and operations teams to deliver cohesive campaigns or activations.
Strong skills in planning, organization, and project management, including managing timelines, budgets, deliverables, and performance dashboards.
Capability to analyze data, prepare reports, and present insights clearly to internal leadership and external partners.
Excellent written and verbal communication skills in English; additional regional languages are an advantage.
Background in account management, business development, brand management, or customer success within retail, F&B, entertainment, lifestyle, or related industries is preferred.
Comfort working in a fast-paced, dynamic environment with evolving IP portfolios, campaigns, and experiential concepts.
Bachelor's degree in Business, Marketing, Communications, or a related field