CREATIVE CONCEPTUALISATION & VISUAL DIRECTION: leads visual development and ensures craft excellence from brief to final delivery
Expectations:
- Develops visual ideas and campaign directions with Copywriters.
- Maintains brand visual guidelines across all channels.
- Presents creative ideas clearly to internal and external teams.
Outcomes:
- Delivers ideas and visuals that are clear, distinctive, and on-brief.
- Recognised for ideas and visuals that strengthen creative concepts.
EXECUTIONAL EXCELLENCE: maintains craftsmanship and elevates creative output
Expectations:
- Oversees art direction during shoots, design execution, and content production.
- Reviews and refines visuals to meet standards across all channels (print, OOH, digital, and social).
- Guides Designers and external vendors (retouchers, illustrators, etc.).
- Collaborates with Copywriters to bring ideas to life.
- Stays updated on art direction, cultural, and technology trends.
Outcomes:
- Delivers consistent quality in visual outputs across all media.
- Ensures visuals align with both creative direction and client objectives.
- Elevates team craft through precision and direction.
COLLABORATION & OWNERSHIP: fosters clear communication and ensures seamless teamwork
Expectations:
- Collaborates effectively with all departments to refine creative outputs.
- Communicates proactively with other departments to maintain time discipline and professionalism in deadlines.
- Provides constructive input during reviews and feedback sessions.
- Handles multiple projects independently while maintaining quality.
- Maintains a clean and structured file-keeping system for every job.
Outcomes:
- Strengthens interdepartmental collaboration and trust.
- Builds a reliable, solution-driven creative reputation.
- Builds trust as a creative capable of owning projects end-to-end.
