Assistant Brand Manager

Role Purpose

To support the achievement of the organization's strategic and business objectives for Dairyfood & Culinary portfolio through the development and execution of data‑driven, well‑structured, and innovative Marketing plans. This role drives brand growth, strengthens equity, and ensures strong consumer and customer engagement across all touchpoints.

Key Responsibilities

Brand Strategy Planning & Business Performance

• Support the development of brand and marketing plans that drives the growth, profitability and equity of the Dairyfood and Culinary portfolio.
• Monitor, analyse and prepare market, consumer, customer and brand performance data through the use of market research tools (eg. Nielsen, Kantar, Brand Health Tracker, etc).

Innovation

• Support the development and commercialisation of innovation, renovation and portfolio optimisation initiatives.
• Manage and coordinate with cross functional teams to ensure deliverables and project timelines are met on time and in full.

Marketing Campaigns & Activation

• Lead end-to-end execution of integrated marketing initiatives that drive consumer awareness, engagement and sales growth.
• Track campaign performance against defined KPIs and optimise activities based on results.

Consumer & Market Insights

• Support market research, concept testing, and product evaluation studies.
• Monitor competitive activities, category developments and emerging consumer trends.

Budget, Stakeholder & Agency Management

• Manage assigned marketing budgets and monitor expenditure against approved plans.
• Build strong working relationships with cross department functions and external agency partners.

Key Requirements

• Bachelor's degree in Marketing, Business, or other relevant studies.
• 3-5 years of working experience in Marketing, Branding, Category Management or related commercial roles.
• Experience in FMCG industries, preferably in Dairy, Culinary or F&B categories will be an added advantage.
• Proven experience in supporting product development, innovation, renovation projects.
• Results driven and strong ownership of deliverables
• Proactive and agile
• Strong project management skills (timeline, budget, multi-task)
• Strong communication & stakeholder management skills