Assistant Lead, Content Marketing & Campaigns

Key Requirements & Experience

• Proven experience in managing 360° marketing campaigns across multiple channels including social media, retail activations, paid advertising, CRM, mobile apps, food aggregators, and creative campaigns.
• Strong hands-on experience across major social media platforms, especially TikTok, Instagram, and Threads, with a deep understanding of current social and digital trends.
• Solid understanding of the consumer market (both urban and mass segments), including cultural relevance, online behaviors, and trending topics.
• Experienced in content creation and content strategy, with the ability to conceptualize, plan, and execute engaging and high-performing content.
• Experience working with influencers, KOLs, and content creators, including campaign coordination and partnership management.
• Strong copywriting and storytelling skills with the ability to create impactful, trend-driven, and audience-focused content.
• Commercially savvy with sharp strategic thinking and the ability to balance creativity with business objectives and campaign performance.
• Highly creative, bold, and trend-sensitive personality who is confident in proposing fresh, unconventional, and attention-grabbing campaign ideas.
• Passionate about social media, pop culture, trending conversations, and consumer engagement.
• Good leadership and stakeholder management skills, with experience managing or guiding team members in a fast-paced environment.
• Structured, proactive, and able to manage multiple campaigns and timelines effectively.