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To assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank's cards product is aligned to industry or better than industry.
Prepare approval papers in both memo format and presentation deck and manage marketing programs /campaign for credit card products and partnership.
Assist and coordinate end-to-end product development /management from pre-launch, launch and post launch inclusive key strategies, marketing activities and launch event.
Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.
Drive acquisition campaigns and work closely with sales team to ensure Cards Business acquisition target is achieved.
Review the guide when it comes to marketing programs, materials and review SOP updates related to units manual from time to time.
Ensure compliance with BNM, cards schemes and the Bank's guidelines and requirements including marketing programs / campaign for credit card products /partnership.
Ensure product information and collaterals are accurate and up to date at all relevant communication channels.
Contribute to concise communication materials with strong verbal and written communications such as deck-writing / presentation skills.
Conduct competitors analysis to keep abreast with market /industry.
Job Requirements
3 to 5 years working experience in product management, cards business, retail banking, financial services, or related fields.
Experience in credit card product development, marketing campaigns, or customer acquisition will be an added advantage.
Familiarity with payments industry trends, card schemes (Visa/Mastercard/Amex), and digital channels is preferred.
