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Job Description
Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.
Responsible for the end-to-end design and execution of strategic campaigns, including concept ideation, media, go-to-market strategy, and budget planning.
React fast to mid-campaign performance and optimize in between campaign activities.
Analyze reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach.
Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.
Proficiency in optimizing and executing SEM, PPC, as well as Paid Ads, and Display Advertising.
Able to use consumer insights and human psychology to come up with and develop creative marketing tactics.
Proven ability to orchestrate large campaigns spanning numerous marketing channels.
Results and performance driven, preferring data to drive your everyday decisions.
Possess a hands-on mentality and an analytical and structured way of working.
Able to operate successfully in a lean, fast-paced organization to scale quickly.
Self-motivated with a focus on exceeding set goals.
Comfortable adapting to new technologies
These are skills that are nice-to-have and will make you stand-out in the job application:
Highly adaptable and creative - critical as the marketing field is constantly evolving.
You have a natural impatience for the status quo and insist on looking for improvements.
You hate the phrase the devil is in the details because you think that's where the fun is.
You excel at, and love working in a fast-paced, always-changing environment.
Capital A Berhad, operating as AirAsia is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. AirAsia operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries
Job ID: 124949971