Assistant Manager, Digital Marketing

Company Description

IME Group of Companies is a leading provider of CAD, CAM, CAE, and 3D solutions in Malaysia. With over 45 years of experience, the company has grown to become the largest SolidWorks Authorized Premium Reseller in the region. Operating through seven subsidiaries with more than 100 skilled professionals, IME offers solutions for Product Design, Product Validation, CAM, Reverse Engineering, and Rapid Prototyping. IME also provides consultancy services, technical support, training, and certification to the engineering and manufacturing sectors, as well as academic institutions across Malaysia.

About the Role

We are looking for a dynamic and results-driven Assistant Manager, Digital Marketing to join our team. This role is ideal for someone who is passionate about digital marketing, enjoys working with data, and thrives in a fast-paced, technology-driven environment.

You will play a key role in planning, executing, and optimising digital campaigns while managing our online presence to drive brand awareness, lead generation, and business growth.

What You'll Do

1. Digital Marketing & Campaigns

• Plan and execute digital marketing campaigns across multiple channels
• Develop marketing strategies and contribute creative campaign ideas
• Track, analyse, and optimise campaign performance and ROI

2. Digital Platforms Management

• Manage and maintain all digital platforms including website, blog, social media, and advertising channels
• Ensure content is updated, consistent, and aligned with brand messaging
• Monitor and manage leads generated from digital channels

3. Content & Communication

• Develop and implement content marketing strategies
• Create engaging content for websites, social media, email campaigns, and blogs
• Craft compelling copy to improve engagement and conversion rates

4. Performance Marketing & Analytics

• Manage SEO and PPC campaigns to improve visibility and traffic
• Analyse digital performance using tools such as Google Analytics
• Conduct competitor analysis and recommend improvements
• Optimise user journey and conversion funnels (A/B testing, etc.)

5. Events & Collaboration

• Support marketing events such as exhibitions, seminars, and conferences
• Collaborate with clients, partners, and internal teams to drive marketing initiatives

What We're Looking For

Requirements

• Bachelor's Degree in Marketing or a related field
• Proven experience in digital marketing (SEO, PPC, analytics, remarketing)
• Strong understanding of online marketing tools and platforms

Skills & Competencies

• Strong analytical mindset with a data-driven approach
• Experience in campaign optimisation and conversion rate improvement
• Familiarity with tools such as Google Analytics, WebTrends, or similar
• Basic knowledge of HTML is an added advantage
• Excellent writing and communication skills (especially for technical content)
• Strong organisational skills with the ability to manage multiple projects

Personal Traits

• Proactive, detail-oriented, and results-driven
• A strong team player with good self-management
• Passionate about digital trends, innovation, and continuous learning

Why Join Us

• Opportunity to work in a growing technology-driven B2B environment
• Exposure to end-to-end digital marketing strategies
• Collaborative and supportive team culture
• Career growth and development opportunities