Role Overview:
The Marketing Assistant Manager drives audience development, brand positioning, and promotional campaigns for Jeffrey Cheah Performing Arts Centre. The role supports JCPAC's mission through creative marketing strategies that grow visibility and ticket sales.
Key Responsibilities:
- Develop and implement marketing plans for shows, events, and institutional branding.
- Manage digital and offline marketing channels, including social media, email, partnerships, and press.
- Collaborate with programming and ticketing teams to ensure cohesive messaging.
- Track campaign performance and audience analytics to refine strategies.
- Coordinate the creation of marketing content, including trailers, posters, brochures, and website updates.
- Cultivate relationships with media outlets, sponsors, and community partners.
Requirements:
- Degree in Marketing, Communications, or related discipline.
- 3+ years experience in arts marketing, media, or events.
- Strong understanding of audience behaviour and digital tools.
- Creative, results-driven, and detail-oriented.
