Assistant Marketing Manager

About the Company

At BeNourish, we're passionate about helping people live healthier lives through science-backed nutritional and wellness solutions. We work closely with our partners to develop quality products that make a real difference in the market. As we continue to grow, we're looking for people who are curious, driven, and ready to contribute their ideas in a collaborative and fast-paced environment.

About the Role

We're looking for a hands-on and commercially minded Assistant Manager, Marketing with a proven track record in building brands and launching new products. This role is ideal for someone who enjoys taking ideas from concept to market, developing impactful marketing campaigns, and driving brand growth across multiple channels. You'll work closely with the Sales and Product Development teams to develop go-to-market strategies, execute successful product launches, and build strong brand awareness while remaining actively involved in day-to-day marketing execution.

Responsibilities

• Lead end-to-end product launches, from market research and go-to-market planning to campaign execution and post-launch performance evaluation.
• Develop and execute brand strategies that strengthen brand positioning, increase market visibility, and drive long-term business growth.
• Own the brand roadmap and ensure consistent brand messaging and customer experience across all marketing touchpoints.
• Be a hands-on marketer who is actively involved in content creation, campaign execution, agency coordination, event management, and day-to-day marketing activities—not just strategy development.
• Identify market opportunities and consumer trends to develop innovative marketing initiatives that support business growth and new product development.

We're looking for someone who has:

• Proven experience in successfully launching new products from concept to commercialisation.
• Strong experience in building, repositioning, or growing brands, preferably within the nutraceutical, pharmaceutical, FMCG, or healthcare industry.
• A balance of strategic thinking and hands-on execution, with the ability to develop marketing strategies while actively driving implementation.
• Experience working closely with Sales, Product Development, Regulatory, and external partners to deliver successful go-to-market initiatives.
• Strong digital marketing knowledge, with experience managing campaigns across Meta, Google, TikTok, CRM, and other relevant platforms.
• Excellent project management skills with the ability to manage multiple product launches and marketing campaigns simultaneously.