Assistant Marketing Manager

Job Responsible :

• Assist in developing and implementing marketing strategies and annual marketing plans.
• Plan, execute, and monitor marketing campaigns, promotions, and brand activities.
• Coordinate with Operations, Commercial, and Merchandising teams to support business objectives.
• Manage social media, digital marketing, and content initiatives to strengthen brand presence.
• Analyze campaign performance and prepare reports with recommendations for improvement.
• Monitor market trends, competitor activities, and customer insights.
• Work with creative agencies, vendors, and partners to develop marketing materials and campaigns.
• Manage marketing budgets and ensure cost-effective spending.
• Support new store openings, events, roadshows, and promotional activities.
• Ensure all marketing materials are aligned with brand guidelines and company standards.
• Lead and mentor marketing team members when required.
• Perform any other duties assigned by the Head of Marketing or Management.

Requirements: -

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or related field.
• Minimum 4–6 years of experience in marketing, preferably in retail or FMCG.
• Strong understanding of digital marketing, social media, and brand management.
• Experience in campaign planning and execution.
• Good analytical, communication, and project management skills.
• Creative, proactive, and results-oriented.
• Able to work in a fast-paced environment and manage multiple projects simultaneously.