Key Responsibilities
Brand & Marketing Strategy
- Develop and execute Co-labs overall marketing plan, aligned with business and revenue objectives.
- Lead campaign planning for launches, events, partnerships, and key commercial activations.
- Maintain brand consistency across all platforms, touchpoints, and materials.
Social Media & Content
- Own our social media strategy end-to-end planning, calendar management, content creation, and reporting.
- Produce high-quality, platform-appropriate content (copy, video concepts, reels, photos, member stories).
- Manage community engagement: replies, DMs, comments, and audience development.
- Track and analyse performance to improve reach, engagement, and conversion.
Performance Marketing
- Oversee digital ads (Meta, Google, LinkedIn), from briefing to execution and optimisation.
- Work with internal and external partners to push lead-generation campaigns that support occupancy and membership growth.
- Manage SEO/SEM efforts and website updates.
Content & Creative Direction
- Lead ideation and production of marketing materials, brochures, posters, landing pages, emailers, presentations, and in-centre collateral.
- Guide designers, photographers, videographers, and agencies to deliver strong creative assets.
- Ensure content quality, tone-of-voice, and messaging reflect Co-labs brand identity.
Events & Partnerships Support
- Support community and partnerships teams with marketing materials, promotions, and campaign amplification.
- Drive visibility for tenant activities, collaborations, and enterprise clients.
Team & Stakeholder Management
- Manage a small in-house team and coordinate with agency partners.
- Align with sales, community, operations, and development teams to ensure marketing objectives meet business needs.
- Present monthly performance reports and improvement plans to management.
Job Requirements
- 46 years of marketing experience, ideally with strong exposure to social media, digital marketing, and content creation.
- Good understanding of brand building, creative direction, and performance marketing.
- Strong writing skills, able to craft compelling, concise content across platforms.
- Confident in overseeing photo/video shoots and managing creative talent.
- Hands-on, organised, and able to manage multiple projects at once.
- Comfortable working in a fast-paced environment with shifting priorities.
- Experience in hospitality, coworking, property, lifestyle, or agency environments is an added advantage.
