Assistant Marketing Manager

Role Overview

You will plan and execute marketing activities that strengthen brand presence, engage homeowners and generate qualified renovation enquiries.

This is a hands-on role covering partner campaigns, exhibitions, roadshows and social media content management. You will work closely with our Sales, Customer Success and Operations teams, as well as external agencies/business partner to deliver campaigns from planning through to execution and performance review.

Key Responsibilities

1. Trade Marketing & Partner Activations

• Plan and execute trade marketing campaigns with brand partners/ther relevant partners to increase homeowner awareness and enquiries.
• Coordinate joint promotions, partner activations, homeowner offers and product reward campaigns, including campaign mechanics, marketing materials and fulfilment arrangements.
• Manage marketing materials across offline and partner touchpoints, including brochures, promotional displays, banners and sales support materials, ensuring consistent branding and accurate messaging.
• Track agreed partner marketing deliverables, coordinate approvals and evaluate campaign results to identify opportunities for improvement.

2. Exhibition, Expo & Event Management

• Manage exhibitions, home and living expos, roadshows, homeowner engagement events and partner activations from initial planning through to post-event reporting.
• Assess relevant event opportunities and prepare proposals covering objectives, target audience, estimated costs, activation concepts and expected outcomes.
• Coordinate organisers, booth contractors, suppliers and internal teams on booth design, promotional materials, logistics, staffing, equipment, setup and dismantling.

3. Social Media Content Management

• Own the monthly social media content calendar, aligning content with marketing campaigns, exhibitions, partner activities and homeowner interests.
• Develop content ideas, briefs and captions covering renovation education, project showcases, homeowner stories, partner features, promotional campaigns and event highlights.
• Review materials for brand consistency, accuracy and quality before publication.
• Arrange content capture during events and project visits, support basic content creation where required, and coordinate with Customer Success on enquiries received through social media.

4. Budget and Vendor Management

• Prepare campaign and event budgets, obtain supplier quotations and manage expenditure within approved limits.
• Manage vendor timelines and deliverables, obtain the necessary approvals before commitments or changes, and escalate delivery risks promptly.

Requirements

• Diploma or degree in Marketing, Business, Communications, Event Management or a related discipline, or equivalent relevant experience.
• At least 3-5 years of relevant experience in trade marketing, marketing activations, exhibitions, events or integrated marketing, with the ability to manage projects independently.
• Demonstrated experience managing exhibitions or events, including vendor coordination, budgets, logistics and on-site execution.
• Experience planning social media content, developing briefs and captions, and coordinating creative production. Familiarity with tools such as Canva or CapCut is an advantage.
• Strong project management, communication and stakeholder coordination skills, with the ability to manage multiple deadlines and maintain attention to detail.
• Experience in renovation, interior design, home and living, property, building materials, retail or an events/activation agency is an advantage.
• Willingness to travel to event locations and work occasional weekends or public holidays according to exhibition and event schedules.