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Associate, Creative Content Production
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Associate, Creative Content Production
Astro Holdings- Posted 6 hours ago
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Job Description
WHY JOIN US
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
JOB RESPONSIBILITIES:
KEY RESPONSIBILITIES:
1. Brand Partnerships & Revenue Integration:
- Act as the primary liaison between Astro Media Solutions (AMS)KEY and brand partners, ensuring all partnership deliverables are clearly translated into execution plans
- Ensure all commercial agreements are fulfilled in full, including scope, timelines, and value commitments
- Identify opportunities to enhance our films and partner value beyond agreed deliverables
- Support revenue growth through effective execution of sponsorships and branded content
2. Campaign Development & Execution:
- Lead end-to-end execution of branded campaigns across TV, Radio, digital, social, and on-ground platforms
- Develop execution frameworks and timelines aligned with partnership agreements
- Coordinate across internal teams and external stakeholders to ensure seamless delivery
- Ensure campaigns are delivered on time, on brief, and aligned with both creative and commercial objectives
3. Cross-Functional Coordination & Governance:
- Bridge communication between AMS, Astro Shaw creative, production and marketing, and partners to ensure alignment
- Manage expectations across stakeholders and ensure clarity on deliverables and timelines
- Proactively resolve execution gaps or misalignments
- Establish workflows to improve efficiency and reduce risks
4. Content Strategy & Branded Storytelling:
- Translate partnership objectives into compelling, content-led storytelling
- Ensure branded content integrates seamlessly with Astro Shaw IP while maintaining quality & support development of multi-platform content
5. Innovation & Content Development
- Drive adoption of innovative formats (e.g. Chop Chop Chop, hybrid formats)
- Identify opportunities to optimise cost while maintaining creative output
- Explore new approaches to enhance campaign effectiveness
6. Performance & Commercial Delivery
- Drive KPIs including revenue realisation, cost defray, and ADEX contribution
- Track and optimise campaign performance
- Support reporting on campaign outcomes and partner value delivery
7. Non Monatery Partnerships:
- Strategic Co-Marketing: Scaled brand awareness by negotiating zero-dollar audience swaps and cross-promotional campaigns, securing high-value impressions without additional marketing spend.
- IP & Asset Optimization: Enhancing brand equity by packaging proprietary IP for strategic integrations and co-branded product developments that increases overall market value
- Audience Engagement: Design and execute immersive co-branded experiences-ranging from digital activations to physical events-that significantly raises audience awareness & engagement
REQUIREMENTS:
- Candidate must possess at least a Bachelor's Degree. Preferably in Business Management, Marketing, Mass Communication, Advertising/Media or equivalent
- Previous experience in creative/media agency, broadcast companies with exposure to multimedia is recommended
- Possess stakeholder management skills and ability to collaborate with various stakeholders/ clients/ partners
- A team player with strong communication skills and a through grasp of the competitive landscape, strong news judgement and an awareness of in-trend news/activities in the digital space.
- Flexible, quick thinking, eneretic and able to work independently under pressure while maintaining attention to detail
- Have a keen interest in the film industry and interest to learn more about locally produced content
- Excellent interpersonal skills.
- Able to perform well under tight deadlines and easily adaptable to change.
- Strong command of English - Written and spoken
REQUIREMENTS:
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