Associate, Digital Marketing

WHY JOIN US

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES:

Key Responsibilities:

• Serve as thepoint of contactfor digital media alignment between content marketing, product marketing, media agency, and media owners.
• Plan, execute, and optimizedigital advertising campaignsacross paid media channels to drive brand awareness and consideration for Astro and Astro Fiber.
• Managecampaign reporting, performance tracking, and budget monitoring to ensure efficiency and ROI.
• Coordinate with external media agencies to ensure timely and accurate campaign execution.
• Supportaudience segmentation and targetingusing CRM and CDP tools such as Salesforce, Insider, or CleaverTap.
• Assist inemail marketing (EDM)and brownfield campaign management to nurture leads and drive conversions.
• Collaborate with internal teams to ensure consistent brand messaging and campaign objectives.
• Increase in brand awareness and digital reach.
• Growth in customer consideration and engagement.
• Contribution to sales and revenue uplift through digital channels.

REQUIREMENTS:

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Working experience in digital marketing, media buying, or campaign management.
• Strong understanding ofdigital advertising platforms(Meta, Google, TikTok, etc.) andsocial media boostingstrategies.
• Proficiency inreporting toolsand Microsoft Excel.
• Experience withCRM/CDP platforms(Salesforce, Insider, CleaverTap) is a plus.
• Familiarity withemail marketingandbrownfield campaign strategies.
• Excellent communication and project management skills.
• Ability to work cross-functionally and manage multiple stakeholders.