At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About The Role
Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.
Partner strategically with Marketing, Product, and Sales Heads to shape proposition positioning, campaign direction, and activation frameworks that align with business growth priorities.
Translate corporate business objectives into actionable activation programs and ensure effective execution at national and regional levels, delivering sustainable sales uplift and agency participation.
Champion data-driven decision-making by analyzing campaign performance, agent engagement metrics, and market trends to refine activation approaches and optimize ROI.
The Associate Director is required to manage the Agency Activation team to ensure smooth activation activities and achieve their intended targets.
Roles And Responsibilities
Spearhead the design and execution of national-level activation initiatives, ensuring alignment with business strategy, key product priorities, and sales targets.
Responsible for on-going engagement with key stakeholders; i.e. distribution channels & life planners to gather product feedback, understand their needs, as well as plan and execute the necessary actions to support the product/ campaign buy-in.
Plan, design [proposition, copy write and art work], and monitor closely a timely roll-out of the agreed sales tools [iCari materials, Placemat, Poster, AD Buzz] to support the identified product(s) or campaign(s). Ensure the understanding and better buy-in from the distributors on the sales tools developed.
Work with the respective Product & Proposition Team Lead to enhance the existing marketing materials or the sales tools as needed to improve the effectiveness of the materials.
Responsible (with support from the respective Product & Proposition Team Lead) to gather market intelligence, perform product competitive analysis, design the product competitiveness materials and share it with the distribution teams to help support sales.
Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product enhancements consideration.
Monitor activation outcomes through data analytics and insights, identifying levers to accelerate adoption, conversion, and persistency across agency channels.
Build strong partnerships with regional directors, sales heads, and key distribution leaders to ensure consistent on-ground activation support and execution excellence.
Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.
PEOPLE MANAGEMENT
Lead a strong and diverse team with different backgrounds and skillsets, give them clear guidance, and motivate them.
Implement a structured approach to work management. Set up processes for the team to effectively manage work, and achieve targets
Upskill the team to understand different aspects of agency activation to ensure familiarity.
STAKEHOLDER MANAGEMENT
Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
Collaborate with stakeholders across departments and within the team agency distribution, partnership distribution, corporate solutions, customer propositions, nurturing, app development, tech, actuarial, risk & compliance, policy owner service etc.
Minimum Job Requirements
Bachelor's Education Bachelor Degree in any discipline.
Experience Preferably with minimum 10 years of relevant working experience in the insurance industry.
Other skills Strong presentation skill and interpersonal skill; Results-oriented; Good command (in written and spoken) of English, Bahasa Malaysia and while Mandarin or Tamil are optional; Proficient in Microsoft Office applications; Strong analytical skills & business acumen; Ability to manage multiple stakeholders and projects; Confident, proactive and good organizational skills
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
