ABOUT KENS APOTHECARY
Kens Apothecary is Malaysia's leading luxury beauty and fragrance retailer, curating a portfolio of world-renowned skincare, fragrance, wellness, and lifestyle brands. We are passionate about bringing exceptional beauty experiences to our customers through innovation, creativity, and excellence.
We are looking for a passionate and driven Brand Executive to join our Brand Management team. This role offers an exciting opportunity to work with prestigious luxury fragrance brands and gain hands-on experience in brand marketing, product launches, retail activations, and consumer engagement
.
If you have a passion for beauty, fragrances, marketing, and brand building, and enjoy working in a fast-paced environment, we'd love to hear from yo
u.
THE R
OLEAs a Brand Executive, you will support the planning and execution of marketing initiatives, product launches, retail activations, and brand-building activities across our luxury fragrance portfol
io.
Working closely with the Brand Manager, retail teams, agencies, and brand principals, you will play an important role in ensuring campaigns are successfully executed and brand standards are consistently maintained across all customer touchpoi
nts.
This role is ideal for someone who is eager to build a career in luxury beauty and fragrance marketing while developing strong commercial, marketing, and brand management sk
ills.
KEY RESPONSIBI
LITIES
Brand Management & Marketing
- SupportSupport the execution of brand and marketing plans to drive brand awareness, customer engagement, and business
- growth.Work closely with the Brand Manager to implement marketing campaigns, product launches, and promotional acti
- vities.Coordinate with global brand principals and partners to localize marketing assets and ensure alignment with brand guid
- elines.Maintain brand consistency across retail, digital, social media, and customer communication ch
- annels.Assist in identifying opportunities to enhance brand visibility and customer enga
gement.
Campaigns & Product
- LaunchesSupport the planning and execution of seasonal campaigns, product launches, and promotional init
- iatives.Coordinate campaign timelines and ensure deliverables are completed according to s
- chedule.Work with internal teams, creative agencies, and vendors to develop marketing materials, POSM, visual merchandising assets, and campaign col
- lateral.Assist in managing product launch preparations, including sampling programs, promotional materials, and launch lo
- gistics.Ensure campaigns are executed accurately and effectively across all touc
hpoints.
Retail & Trade
- MarketingCollaborate with retail teams to ensure strong brand visibility and consistent execution i
- n stores.Monitor merchandising standards, promotional displays, and in-store branding m
- aterials.Assist in coordinating retail marketing initiatives that drive customer engagement and sales per
- formance.Support the preparation of product information materials, promotional tools, and sales support r
- esources.Assist in organizing product training sessions and brand education programs for reta
il teams.
Consumer Engagement & Brand A
- ctivationsSupport the execution of customer events, product launches, workshops, pop-ups, and experiential marketing a
- ctivities.Coordinate event logistics and ensure smooth execution of customer-facing in
- itiatives.Work closely with internal stakeholders and external partners to deliver engaging and memorable brand ex
- periences.Assist in tracking event performance and gathering customer
feedback.
Content & Com
- municationsCollaborate with the Digital Marketing and PR teams to ensure brand messaging remains consistent across al
- l channels.Support the development and localization of marketing content, campaign messaging, and promotional
- materials.Prepare presentations, campaign recaps, launch toolkits, and marketi
- ng reports.Ensure all communications reflect the brand's positioning
and values.
Market Analysis &am
- p; ReportingMonitor campaign performance, sales trends, and custom
- er feedback.Conduct competitor and market research to identify industry trends and op
- portunities.Assist in preparing post-campaign evaluations and performa
- nce reports.Support the Brand Manager with data collection and business analysis to inform future marketing
initiatives.
Administrative & B
- udget SupportAssist in managing marketing budgets and tracking campaign
- expenditures.Raise purchase orders and coordinate invoice processing with internal
- departments.Coordinate logistics for product launches, events, samples, gifts-with-purchase, and marketi
- ng materials.Maintain accurate records and ensure timely completion of administ
rative task
s.
REQUIREMENT
QualificationsBachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, or a- related field.Below or 1 years of experience in marketing, brand marketing, retail marketing, trade marketing, or
- related roles.Experience in beauty, fragrance, luxury retail, FMCG, lifestyle, consumer brands, or agency environments i
s an advantage.
Skills
- & ExperiencePassion for luxury beauty, fragrances, and
- consumer brands.Strong understanding of marketing principles and cam
- paign execution.Excellent organizational and project ma
- nagement skills.Strong analytical abilities with proficiency in Microsoft Excel
- and PowerPoint.Excellent verbal and written commu
- nication skills.Strong interpersonal skills with the ability to work effectively across teams a
- nd stakeholders.Detail-oriented, proactive, and able to manage multiple projects
- simultaneously.Creative thinker with a strong interest in consumer behavior and bra
nd storytelling.
What Will Ma
- ke You SuccessfulA genuine passion for beauty, fragrances, a
- nd luxury brands.Strong attention to detail and commitment to exec
- ution excellence.Commercial awareness and understanding of cus
- tomer engagement.Ability to thrive in a fast-paced and dyn
- amic environment.A positive attitude, curiosity, and will
ingness to learn.
