Brand Manager

Are you obsessed with data, partner success, action taking, and changing the game If you have a whole lot of hustles and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

About Pattern

Pattern (Nasdaq: PTRN) accelerates brands on global ecommerce marketplaces using proprietary technology and AI. Leveraging 46+ trillion data points and advanced machine learning models, Pattern optimizes and automates key levers of ecommerce growth—including advertising, content management, logistics and fulfillment, pricing, forecasting, and customer service. Hundreds of global brands use Pattern's platform to drive profitable growth across 60+ marketplaces such as Amazon, Walmart, Target, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Learn more at pattern.com.

We are seeking a high-caliber Brand Manager to join our team in Malaysia. As a key member of the Pattern family, you will be responsible for driving the holistic growth of our brand portfolio across the Malaysia (MY) and Singapore (SG) markets, with a focus on Malaysia.

This is a commercially focused ecommerce role. You will own the brand P&L, marketplace performance, and go-to-market execution for global brand partners across Shopee, Lazada, and Amazon SG, as well as supporting B2B channels. You will be the day-to-day lead for our brand partners in market, work hand in hand with our operations team and external ads & affiliate agency, and help scale a growing portfolio of health, wellness, personal care, and lifestyle brands, including new brand launches.

Key Responsibilities

1. Brand P&L & Business Planning

• Own the brand P&L for assigned brands across MY and SG, driving revenue, contribution margin, and market share growth against annual and monthly targets.
• Build and manage annual brand plans, monthly forecasts, and promotional budgets; track actuals versus plan and take corrective action early.
• Lead go-to-market planning for new brand and product launches, from listing readiness and pricing to launch campaigns.

2. Ecommerce & Marketplace Management

• Drive performance across Shopee, Lazada, and Amazon SG, including flagship/official store management, listing quality, content, search ranking, and conversion.
• Plan and execute the promotional calendar, including mega campaigns (9.9, 10.10, 11.11, 12.12), payday sales, brand days, and platform-led events; negotiate campaign slots and support with marketplace category teams.
• Own pricing and promotion strategy, ensuring price consistency across channels and compliance with brand partner pricing guidelines and margin targets.
• Monitor store health metrics, ratings and reviews, and compliance with platform policies and local regulatory requirements.

3. Inventory, Forecasting & Operations

• Work closely with the operations team to build demand forecasts, plan purchase orders, and maintain healthy stock cover across warehouses and channels.
• Proactively manage out-of-stock and aged/expiring stock risks, including clearance plans where needed.
• Coordinate with logistics, compliance, and finance teams on inbound shipments, product registrations, and claims.

4. Marketing & Agency Management

• Manage the external agency responsible for in-channel advertising (Shopee Ads, Lazada Sponsored Solutions, Amazon Ads) and affiliate programs; set briefs and KPIs, review performance, and hold the agency accountable for ROAS and sales outcomes.
• Allocate marketing and trade budgets effectively across ads, vouchers, affiliates, and campaign investments to maximise ROI / ROAS.
• Collaborate with creative teams and brand partners to develop localised assets that resonate with Malaysian and Singaporean consumers.

5. Brand Partner Relationship

• Act as the primary in-market point of contact for brand partners, building trusted relationships with regional and global brand teams.
• Lead regular business reviews (weekly / monthly / QBR) covering performance, insights, and forward plans; align local execution with global brand guidelines.
• Identify growth opportunities and present recommendations, including new SKUs, channel expansion, and B2B / offline opportunities.

6. Reporting & Insights

• Prepare weekly and monthly performance reports by brand and channel for internal leadership and brand partners.
• Conduct competitor, category, and consumer analysis to identify growth levers and risks.
• Use data and AI tools to improve decision-making and team efficiency.

7. Team & Cross-Functional Collaboration

• Work closely with the SEA team across Hong Kong, Malaysia, and Guangzhou, guiding and supporting operations colleagues and interns on day-to-day execution.
• Partner with finance, supply chain, compliance, and global Pattern teams to deliver a seamless brand experience.

Qualifications & Experience

Essential:

• Experience: Minimum 4–5 years of brand management, ecommerce, or key account experience, with direct responsibility for the Malaysia market (Singapore exposure a plus).
• Ecommerce Expertise: Proven track record managing Shopee and Lazada (Amazon SG a plus), including mega campaign planning and execution, with a strong understanding of marketplace dynamics.
• Commercial Acumen: Experience owning a P&L or sales targets, with solid understanding of pricing, margin, promotions, and forecasting.
• Stakeholder Management: Experience managing brand principals or partners and external agencies.
• Analytical Skills: Strong proficiency in Excel and data analysis to drive decisions based on sales metrics, consumer insights, and market trends.
• Communication: Fluent in English (written and spoken); proficiency in Mandarin and/or Bahasa Malaysia is a strong plus for working with regional teams and local partners.

Preferred:

• Category Experience: Experience in health & wellness, supplements, personal care, or lifestyle categories, including familiarity with local product registration / regulatory requirements.
• Agency & Ads Knowledge: Hands-on understanding of marketplace advertising and affiliate programs and how to evaluate agency performance.
• B2B / Offline Exposure: Experience with B2B, distributor, or offline retail channels in Malaysia or Singapore.
• Agency / Distributor Background: Experience at an ecommerce enabler, distributor, or brand in a regional SEA role.

Competencies

• Ownership Mentality: Entrepreneurial drive with accountability for P&L and brand outcomes.
• Strategic & Hands-On: Ability to balance long-term brand building with day-to-day commercial execution.
• Negotiation & Influence: Skilled at managing relationships with marketplaces, brand partners, agencies, and internal stakeholders.
• Collaboration: Comfortable working with a regional, remote team across multiple locations.
• Resilience: Thrives in a fast-paced, high-growth environment, especially during peak campaign periods.