Brand/ Senior Brand Executive

Founded in 2008, Cason Group has grown into a leading beauty distributor with a portfolio of 30+ iconic brands including Beautyblender, Pramy, Naturie, Unichi, and Orbis. More than a distributor, we champion sustainable, purpose-driven brands that shape modern beauty culture.

We're looking for a Brand Executive who is both creative and commercially sharp—someone who can build compelling brand stories, execute impactful campaigns, and work closely across teams to drive growth. If you're passionate about elevating brands, spotting trends, and bringing ideas to life with precision, this is your opportunity to make a real impact.

Responsibilities

• Responsible for supporting and implementing full year brand plans from planning to execution that align with business objectives to increase brand awareness, create consumer value and drive brand affinity amongst consumers.
• Managing budgets to support branding efforts
• Focus on timely implementation of Marketing Plans (ATL & BTL); collaborating with commercial team to ensure the plan is in line with brand vision, strategy plan and business objectives. Working closely with Sales on BTL related quantities, outlet allocations, purchase, forecasting, inventory and pipeline management.
• Review and analyse brand and campaign performances against goals and provide recommendations to meet said goals.
• Align with stakeholders on marketing activations and plans.
• Support in development of Full Marketing Mix (Media Planning, Go-To-Market Strategy, POSM Developments, Packaging Design Developments, In-Store Activation).
• Monitor, analyse and evaluate market trends, consumer behaviours and competitor activities to identify opportunities for portfolio.
• Collaborate with cross functional teams and external business partners to ensure timely and efficient execution of plans.
• Assisting marketing efforts

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience as a Brand and Marketing Executive or in a similar role, preferably in the consumer goods industry.
• Strong understanding of branding principles, strategies, and best practices.
• Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with a keen eye for design and aesthetics.
• Strong analytical skills with the ability to interpret data and generate insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for sustainability and promoting eco-friendly products.
• Familiarity with the latest marketing trends, tools, and technologies.
• Sensitivity to numbers to analyse data and create accurate forecasts

Salary

• RM4000-6500 per month

Benefits:

• Flexible schedule
• Dynamic and Flexible Working environment
• Annual Leave and Public Holiday observed
• Medical Benefits
• Birthday Voucher & Leave
• Company Trip
• Annual Dinner