Business Development Executive

About Us

Allied Forklift (M) Sdn Bhd has 28 years of experience in the Material Handling Equipment (MHE) industry, providing forklifts, warehouse equipment, spare parts, servicing, and maintenance across Malaysia. We are expanding into EV forklifts and Lithium-Ion Battery (LIB) solutions, supporting more sustainable and efficient industrial operations.

Based in Kajang, we focus on strong after-sales support, technical service, and customer satisfaction across various industries. We are looking for motivated individuals to join our After-Sales team and grow with us in a fast-developing industry.

Job Summary:

As the Business Development Executive, you are responsible for identifying new business opportunities, developing strategic customer relationships, and driving revenue growth for Allied Forklift. Your role would be based in our headquarters in Kajang. The role involves developing new accounts, managing existing customer relationships, understanding customers material handling requirements, and working closely with internal teams to deliver suitable solutions.

The ideal candidate is commercially driven, proactive, and confident in building relationships with customers across different industries. A strong understanding of sales, business development, and the material handling or industrial equipment sector would be an advantage.

Job Responsibilities:

1.      Business Development & Sales:

• Identify and pursue new business opportunities through prospecting, networking, referrals, market research, and customer visits
• Develop and maintain a strong pipeline of prospective customers and sales opportunities
• Conduct sales presentations, product demonstrations, and customer meetings to understand business requirements and recommend suitable solutions
• Prepare quotations, proposals, and commercial presentations in collaboration with relevant internal teams
• Negotiate commercial terms and follow up opportunities through to successful conversion
• Achieve agreed sales targets, revenue objectives, and business development KPIs

2.      Customer Relationship Management:

• Build and maintain long-term relationships with existing and prospective customers
• Act as key point of contact for customers, ensuring their requirements are properly understood and addressed
• Maintain regular contact with key customers and proactively identify their changing operational requirements
• Handle customer enquiries and coordinate with internal departments to ensure timely resolution

3.      Market Development:

• Research market trends, competitors, customer needs, and emerging opportunities within the material handling and warehouse equipment industry
• Identify potential industries, sectors, and customer segments for business expansion
• Monitor competitor activities and provide market feedback to management
• Develop strategies to increase Allied Forklift's market presence and customer base

4.      Solution Development:

• Work closely with the technical, service, operations, and management teams to develop solutions that meet customer requirements
• Understanding customers warehouse, logistics, and material handling challenges and propose appropriate equipment or service solutions
• Support customers throughout the sales process, from initial consultation and site assessment through to quotation, delivery, and after sales coordination

5.      Reporting & Administration:

• Maintain accurate customer and sales information in the company's CRM or sales management system
• Prepare regular sales forecasts, pipeline reports, and business development updates
• Track sales activities, opportunities, and conversion rates
• Provide management with feedback on market conditions, customer requirements, and potential business opportunities

Job Skills and Qualifications:

• Bachelor's Degree in Business, Marketing, Sales, Engineering, Logistics, or a related field
• Previous experience in business development, sales, account management, or a related commercial role
• Experience in the material handling, forklift, warehouse, logistics, industrial equipment, or related sectors is an advantage
• Strong communication, negotiation, presentation, and interpersonal skills
• Demonstrated ability to identify opportunities and convert prospects into customers
• Self-motivated, proactive, and target-oriented
• Ability to work independently while collaborating effectively with internal teams
• Good commercial awareness and problem-solving ability
• Willingness to travel for customer meetings, site visits, exhibitions, and business development activities
• Possession of a valid driving license

Key Performance Indicators (KPIs)

Performance in this role may be assessed based on:

• New customer acquisition
• Sales revenue and gross margin
• Achievement of monthly and annual sales targets
• Sales pipeline development
• Customer retention and account growth
• Conversion rate of qualified leads
• Number and value of new business opportunities generated
• Customer satisfaction and relationship development
• Market expansion and penetration

What We Offer

• Competitive salary and performance-based incentives
• Opportunities for career progression
• Exposure to a wide range of industries and business environments
• Training and development opportunities
• Opportunity to work with a growing material handling solutions provider

How to Apply

Interested candidates may submit their:

• Resume/CV

Applications should be addressed to Ms. Ann at [Confidential Information] with the subject Business Development Executive Application