Business Development Manager

Role Overview

This role is responsible for building and managing relationships with existing and new suppliers/principals, while actively identifying and onboarding new brands and products across beauty, skincare, haircare, personal care, hygiene, and food categories.

The role focuses on upstream growth—ensuring the company continuously sources high-potential, trend-relevant products and brands, and successfully converts them into viable commercial opportunities.

Key Responsibilities

1. Supplier & Principal Relationship Management

• Manage and strengthen relationships with existing brand principals
• Act as the main point of contact for supplier communication
• Align on product pipelines
• Negotiate Commercial terms (pricing, MOQs, margins)
• Forecasting and supply planning
• Ensure smooth coordination between suppliers and internal teams

2. New Supplier & Brand Sourcing

• Research, Identify and onboard new suppliers, brands, and manufacturers for ONLINE and OFFLINE channels
• Build a strong pipeline across following categories: beauty, skincare, haircare, personal care, hygiene, and food categories

3. Market Research & Trend Scouting

• Conduct ongoing market surveys to identify:

a) Emerging brands and hero products

b) Consumer trends (ingredients, formats, claims)

c) Competitive pricing and positioning

• Monitor key markets such as Korea, Japan, China, Europe, India and regional ASEAN
• Translate insights into sourcing and product acquisition strategy

4. Opportunity Evaluation & Commercial Feasibility

• Assess new opportunities including:

a) Cost structure and margins

b) Regulatory considerations

c) Supply chain feasibility

• Prepare business cases for onboarding new brands/products
• Support leadership in decision-making on new partnerships

5. Product Onboarding & Launch Coordination

• Coordinate internal teams to bring new products to market, including:

a) Business Proposals/pitch decks

b) Regulatory approvals

c) Packaging adaptation (if required)

d) Facilitate supply chain setup (if required)

• Ensure smooth transition from sourcing → commercialization

Key KPIs

• Number of new suppliers/brands onboarded
• Success rate of sourced products moving to launch
• Pipeline strength (quality and quantity of opportunities)
• Time-to-onboard new suppliers/products
• Supplier satisfaction and retention

Candidate Profile

Experience

• 5-8 years in FMCG / beauty / personal care industry
• Business development, Product sourcing, brand acquisition, Sales or supplier management
• Experience working with international suppliers preferred

Skills & Competencies

• Strong relationship management and communication skills
• Sharp commercial awareness (pricing, margins, positioning)
• Strong research and trend-spotting capability
• Highly organized with strong execution discipline
• Ability to evaluate products from both consumer and business perspective
• English fluency is must. Chinese speaking will be advantageous

Education

• Bachelor's degree in business, Marketing, or related field
• Experience in beauty or consumer goods industry strongly preferred

Why This Role Matters

• Drives the front-end pipeline of future revenue
• Direct impact on brand portfolio strength and competitiveness
• Exposure to global trends, suppliers, and innovation hubs
• Key role in shaping the company's product strategy and expansion