Business Development Manager

Business Development & Demand Generation Manager

**Location:** Cyberjaya, Selangor

**Industry:** B2B SaaS | Enterprise Software | EdTech

**Salary:** RM6,000 – RM10,000 (Negotiable, depending on experience)

About the Company

Our client is a growing technology solutions provider specialising in AI-powered academic management and enterprise solutions for higher education institutions.

As part of their expansion in Malaysia and the wider Southeast Asian market, they are looking for a driven and commercially minded Business Development & Demand Generation Manager to identify new business opportunities, engage prospective university clients and build a strong sales pipeline.

Job Responsibilities

- Identify, research and approach prospective clients, particularly universities, colleges and higher education institutions.

- Develop new business opportunities through proactive prospecting, cold outreach, LinkedIn networking, industry events and strategic networking.

- Identify and engage key decision-makers, including CIOs, Registrars, Deans and other senior institutional stakeholders.

- Conduct initial discovery meetings to understand clients business challenges, operational needs and potential requirements.

- Introduce and present the company's technology solutions to prospective clients, effectively communicating their value and capabilities.

- Qualify leads, identify potential opportunities and coordinate with the presales and solutions consulting teams for detailed product demonstrations.

- Build and maintain strong relationships with prospective clients throughout the sales engagement process.

- Maintain accurate CRM records, track sales activities, manage follow-ups and provide regular pipeline updates.

- Support marketing initiatives, industry events, webinars and partnership activities to strengthen market presence and generate new opportunities.

Job Requirements

- Bachelor's degree in Business, Marketing, IT, Communications or a related discipline.

- 3–7 years of experience in business development, B2B sales, enterprise software sales or demand generation.

- Experience in B2B SaaS, EdTech, ERP, enterprise technology or IT solutions will be an added advantage.

- Proven ability to independently identify prospects, generate leads and develop new business opportunities.

- Strong communication, presentation, negotiation and relationship-building skills.

- Comfortable engaging senior-level stakeholders and conducting consultative sales discussions.

- Ability to understand business requirements and effectively communicate technology solutions and their value.

- Self-driven, proactive and results-oriented, with the ability to work independently.

- Excellent English communication skills. Bahasa Malaysia proficiency is an advantage.

What We Offer

- Competitive salary package, negotiable based on experience and suitability.

- Opportunity to be part of a growing technology business with regional expansion plans.

- Exposure to enterprise-level clients and higher education institutions.

- Career growth opportunities within the B2B technology and SaaS industry.

- Flexible working arrangements, with a preference for candidates who are able to work onsite at the company's Cyberjaya office.

**Interested candidates are encouraged to apply with their updated CV.