Descriptions
About KPMG In Malaysia's Growth Department KPMG in Malaysia's Growth Department-comprising Marketing, Communications, and Knowledge Management-plays a strategic role in elevating the firm's brand presence, shaping market engagement, and driving business visibility across key industries. As part of a global network of professional services, the department supports firm-wide initiatives through comprehensive marketing strategies, impactful storytelling, and data-driven digital experiences. The team partners closely with service lines across Audit, Tax, and Advisory to design integrated campaigns that enhance brand impact, strengthen relationships, and communicate KPMG's purpose with consistency and clarity. Joining the Growth Department means being at the heart of KPMG's brand influence-amplifying our voice in the marketplace through creativity, innovation, and strategic digital execution. Why this Opportunity Stands Out This role offers a unique blend of creativity, digital strategy, and data-driven decision making within one of the world's most respected professional services firms: . Impactful Storytelling at Scale Shape the digital voice of a Big 4 brand and create campaigns that reach diverse audiences across industries. . Continuous Learning Gain exposure to global best practices, multi-market initiatives, and leading marketing technologies. . Cross-functional Collaboration Work with senior leaders, service line teams, and regional stakeholders, gaining insights into the professional services ecosystem. . Digital Innovation Environment Be part of a department that embraces experimentation, creativity, and new ways of engaging audiences. . Career Acceleration Build a diverse digital portfolio across content, analytics, website management, advertising, and integrated marketing.
Responsibilities
What can you expect As a Digital Marketing Executive / Senior Executive, you will be a key contributor to the firm's digital presence and engagement strategy. You will gain exposure to a wide range of marketing initiatives and digital platforms while working closely with cross-functional teams. Key Responsibilities . Digital Content Creation & Publishing Write, edit and publish high-quality digital content-including social media posts, captions, landing page copy, campaign messages, and email marketing materials-ensuring alignment with brand guidelines and business objectives. . Email Marketing & CRM Management Produce and manage email campaigns from concept to delivery, including database management to support CRM initiatives. . Website Management Manage internal and external websites, including content updates, SEO/SEM driven enhancements, and end-to-end publishing. . Data Analysis & Performance Tracking Prepare periodic digital performance reports, analyze campaign insights, and provide recommendations for optimization. . Integrated Campaign Support Work alongside the Marketing & Communications team on multi-channel campaigns, contributing ideas and producing creative digital assets such as graphics, animations, photography, or videography. . Global/Regional Initiative Coordination Adapt and localize global/regional digital initiatives for the Malaysian market while offering technical guidance where required. . Special Projects Support ad-hoc projects assigned by the Head of Department or Head of Communications, including research, content development, and project coordination. How will you make your mark You will contribute directly to shaping KPMG Malaysia's digital presence by: . Crafting compelling digital stories that engage clients, stakeholders, and the wider community. . Using data to uncover insights and guide informed marketing decisions. . Enhancing the firm's online visibility through SEO/SEM driven website improvements. . Managing digital platforms with precision, creativity, and a deep understanding of audience behavior. . Bringing new ideas and innovative formats that elevate campaign effectiveness. . Serving as a digital champion within the Marketing & Communications team, uplifting our capabilities and strengthening our impact. Your creativity, analytical mindset, and digital fluency will help position KPMG as a leading voice in the marketplace.
Requirements
Who We're Looking For: We are seeking a digitally savvy, creative, and data-driven individual who is passionate about brand storytelling and digital excellence. Qualifications & Experience . Minimum 2 years of relevant digital marketing experience. . Degree in Creative Multimedia, Marketing, Communications, or related fields. Technical Skills . Working knowledge of Adobe Photoshop and Illustrator familiarity with Canva is an advantage. . Proficiency in digital tools such as: o Adobe Analytics / Google Analytics o Power BI o CRM platforms o Social media management tools . Experience managing websites or digital platforms as an admin. . Experience in digital advertising (e.g., Google Ads, LinkedIn Ads) is an added advantage. Personal Attributes . Strong written and verbal communication skills. . A team player with the ability to collaborate across functions. . Proactive, innovative, and able to simplify technical concepts for non-technical audiences. . Highly organized, detail-oriented, and comfortable managing multiple deadlines. What to Expect in the Selection Journey: We want you to feel empowered and informed throughout the process: . A Friendly Pre-Screening Call Our recruitment team will reach out for an initial chat - nothing intimidating, just a conversation to get to know you better. . Interview Stage If shortlisted, you'll be invited for an interview in one of the following formats: . Virtual interview . On-campus sessions in your university . Interview at the KPMG In Malaysia Office Make it Count, Make the Difference. Submit your application to KPMG In Malaysia's Growth - Digital Marketing Role today - your journey starts here.
