About Supermom
Supermom is a fast-growing AI data powerhouse with a mission to enable parents and families to live better and smarter in Southeast Asia. With one of the largest family communities across Singapore, Indonesia, and Malaysia, we help brands connect with families through data, technology, and performance-driven marketing solutions.
The Role
The Campaign Manager is the owner of campaign performance. You will lead the planning, orchestration and optimisation of multi-channel lead-generation and content marketing campaigns, ensuring agreed client targets are achieved within budget, brief and timeline. The campaigns are initially within the Beauty and Education sectors across Malaysia and Singapore.
You will have specialist teams across CRM, Content Marketing, Community, Performance Marketing and Events supporting campaign execution, but you are responsible for bringing these capabilities together into one cohesive campaign strategy and delivering the final outcome.
This requires a strong growth marketing background: constantly analysing performance, identifying what is or isn't working, and finding new ways to improve results, whether through a stronger hook, incentive, campaign mechanic, audience, partner, channel mix or customer journey.
Key Responsibilities
Campaign Strategy & Execution
- Own campaign delivery from kick-off through completion, ensuring execution remains aligned with the client's objectives and agreed KPIs.
- Lead the end-to-end planning and orchestration of multi-channel lead-generation and content marketing campaigns, drawing on CRM, Content, Community, Performance Marketing, Events and Partnerships as required.
- Translate client objectives into a clear campaign plan covering target audience, proposition, mechanics, channel mix, budget, KPIs and timeline.
- Apply a growth marketing approach to identify creative ways to improve performance, including new hooks, incentives, partners, audiences or campaign mechanics.
- Brief and coordinate internal specialist teams to deliver a cohesive campaign that meets the client's objectives.
Campaign Performance & Optimisation - Own campaign performance against agreed KPIs and identify delivery gaps early.
- Analyse performance across the funnel, diagnose constraints and implement optimisation plans when campaigns are behind target.
- Continuously test and refine audiences, creative, messaging, incentives, campaign mechanics and channel allocation.
- Find alternative routes to achieving targets when the original plan is not delivering, while remaining within agreed budget, brief and timeline.
Client Management
- Act as the strategic campaign lead for assigned clients, clearly communicating campaign strategy, performance, optimisation decisions and recommended next steps.
- Proactively manage client expectations around performance, timelines, scope and changes to the campaign plan, always presenting solutions.
- Build trusted client relationships and identify opportunities to extend successful campaigns or support future opportunities.
Requirements
- Minimum 4 years experience in integrated campaign management, growth marketing, performance marketing or marketing solutions, with direct accountability for measurable campaign outcomes.
- Proven experience owning campaigns from planning through execution and optimisation.
- Strong growth marketing mindset, with experience using experimentation and creative problem-solving to improve campaign performance.
- Strong analytical skills, with the ability to diagnose funnel performance and translate data into specific optimisation actions.
- Strong cross-functional leadership and project management skills, with experience coordinating multiple specialist teams.
- Strong client management and communication skills, ideally in an agency, media or marketing solutions environment.
- Commercially minded, with a strong understanding of budgets, KPIs and client objectives.
- Experience with Beauty, Education, FMCG, Retail, Lifestyle or other consumer-facing sectors is advantageous.
- Excellent written and spoken English.
What We Offer
- Comprehensive ongoing training and professional development opportunities.
- The opportunity to work with regional clients and campaigns across Southeast Asia.
- The opportunity to work at the intersection of data, technology, AI, and performance marketing.
