About the Role
Responsible for overseeing a Smart Financial Centre (SFC), a digital-first Financial Centre for Deposits, Wealth Management, Takaful, and Digital Banking. The role is centered on driving top-tier sales performance and advisory excellence while maintaining full P&L accountability.
Responsibilities
- Deliver Financial Centre-wide sales targets across products: Affluent NTB CASA.
- Drive Financial Centre revenue while ensuring Relationship Manager achieves their monthly target.
- Build an advisory sales culture focused on needs-based solutions for Affluent and retail customers.
- Oversee RM portfolio management and ensure proactive customer engagement.
- Lead wealth-focused discussions, financial advisory, and suitability assessments.
- Ensure all Wealth & Takaful advice adheres to regulatory guidelines.
- Guide RMs to increase penetration of high-value products.
- Promote MyAlrajhi App for account opening, debit card requests, and service transactions.
- Drive digital utilization, self-service migration, and paperless processes.
- Educate customers on digital banking tools and available self-service channels.
- Perform biometric verification, signature matching, and identity validation for customers.
- Ensure accuracy of all customer verification steps before submission to HQ.
- Receive customer requests (account maintenance, updates, service requests).
- Scan and upload documents via CRM for processing by HQ teams.
- Ensure documents are indexed correctly and meet processing standards.
- Follow up with HQ on pending items when required.
- Account Opening Support (via MyAlrajhi App)
- Escalate queries or incomplete digital applications to HQ.
- Oversee Financial Centre physical security (access control, safety protocols).
- Ensure adherence to operational risk management frameworks.
- Conduct regular centre briefings on compliance, operational updates, and risk awareness.
- Act as the final escalation point for complex customer issues and complaints.
- Maintain service standards aligned with ARBM quality expectations.
- Ensure seamless customer experience for advisory discussions and digital onboarding.
- Manage customer flows in a lean, cashless environment.
- Promote professionalism, fairness, and transparency in all customer interactions.
- Lead, coach, and mentor Relationship Managers.
- Conduct regular performance reviews, coaching sessions, and capability-building for wealth and advisory skills.
- Build a high-performance culture that balances sales achievement with compliance discipline.
General
- Support transformation initiatives related to digital migration and cashless centre strategy.
- Assist with internal projects when assigned by the Immediate Leader or Division Head.
- Demonstrate agility, problem-solving, and strong decision-making in daily operations.
Qualifications
- Bachelor's degree in business administration, Finance, or a related field.
- Mandatory licenses required for the sale of Wealth Management Products within the jurisdiction.
Required Skills
- Minimum of 5-7 years of progressive experience in the banking or financial services sector.
- At least 5 years in a managerial or team lead capacity managing a sales or service team within a branch environment.
- Proven track record of consistently achieving branch or team sales targets in Wealth Management products, Affluent segments, and AUM growth.
- Expert-level financial acumen and analytical skills related to banking P&L, cost management, and sales performance metrics.
- Deep operational knowledge of branch P&L management, risk control procedures, and compliance/AML/CFT guidelines.
- Experience managing a branch with a significant Wealth Management or Affluent segment focus.
Preferred Skills
- Exceptional Leadership and People Management skills, with the ability to coach, inspire, and drive accountability across a multi-functional team.
- Strong Sales Acumen and Strategy Development skills to analyze market data, set targets, and execute a profitable sales plan.
- Expert-level knowledge of Operational Risk and Compliance.
- Excellent problem-solving, decision-making, and conflict resolution skills for handling complex customer complaints and operational issues.
- Proficiency in analyzing performance data using advanced spreadsheet or business intelligence tools.
