Job Description
Content Creation & Direction
- Plan, script, and storyboard engaging video content tailored to each platform (TikTok to a, Instagram, Facebook).
- Collaborate closely with the video team to direct shoots and ensure the final output aligns with brand tone and creative objectives.
- Review first cuts of edited videos and provide constructive feedback to maintain quality and viewer engagement.
Performance Monitoring & Reporting
- Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.
- Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.
Trend Research & Integration
- Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.
- Curate and distribute trending content via the Digital Management System (DMS) for team inspiration and reference.
- Seamlessly integrate relevant trends into the content strategy to boost engagement and reach.
Content Optimization
- Enhance video content for maximum visibility and interaction, in line with each platform's algorithm.
- Leverage metadata, post timing, and other performance drivers to improve content results.
PUGC Management (Professionally User-Generated Content)
- Support the creation of high-performing, authentic, user-style content.
- Ensure all PUGC aligns with brand standards and meets overall content quality expectations.
Additional Responsibilities
- Contribute to broader creative initiatives and company projects as needed.
- Participate in brainstorming sessions, collaborative meetings, and creative reviews.
Requirements
- Proven experience in creating social media content. (e.g. TikTok, Instagram/ Facebook/ Youtube reels)
- Understanding on the requirements and needs of local demographic on social media trends,
- Good knowledge in skincare product would be advantage
- Experience in managing social media account, e.g. TikTok/ Instagram/ Facebook
- Excellent written and verbal communication skills, proactive and quick learner.
- A creative mindset with the ability to think outside the box.
