Digital Growth Manager

Join Les Mills Asia Pacific and help us inspire millions to move! 

Are you a data‑driven growth marketer who loves building systems, improving performance, and turning insight into action Do you enjoy connecting strategy, platforms, and outcomes 

We're looking for a Digital Growth Manager to join our Kuala Lumpur team and help drive sustainable growth across Southeast Asia and Australia. 

About the Role 

Reporting to the Marketing Director, the Digital Growth Manager leads Les Mills Asia Pacific's growth system across customer acquisition, conversion, retention, and lifecycle value. 

You'll be responsible for shaping how marketing activity translates into measurable commercial outcomes, aligning growth strategy, digital platforms, data, and optimisation. Working closely with the Marketing Director and Marketing Manager – Delivery & Communications, you'll bring clarity, insight, and rigour to how growth decisions are made and executed. 

What You'll Do 

• Own the customer growth funnel across acquisition, conversion, retention, and reactivation 
• Define and prioritise growth strategies aligned to business objectives and revenue targets 
• Own marketing performance outcomes, including pipeline contribution, conversion, CAC, ROMI, and lifecycle value 
• Own the marketing technology ecosystem (CRM, automation, analytics, website), partnering with IT to improve tracking and data quality 
• Partner with the Email Marketing Specialist to design and optimise automated lifecycle journeys 
• Own digital channel performance across paid, organic, and owned channels 
• Set optimisation frameworks and governance for paid media investment 
• Lead data‑informed experimentation and translate insights into clear recommendations 
• Apply AI‑enabled tools selectively to improve reporting efficiency, insight quality, and growth decision‑making, in line with governance and data‑privacy standards 
• Own digital marketing budgets, paid media spend, and martech subscriptions 
• Manage agencies, vendors, and freelancers aligned to growth objectives 
• Maintain a clear growth cadence (weekly performance reviews, monthly reporting, quarterly planning) 
• Lead post‑campaign reviews focused on performance, ROI, and growth learnings 

What We're Looking For 

• Bachelor's Degree or Diploma in Marketing, Business, or a related field 
• Minimum 5-8 years experience in digital marketing, growth, or performance marketing roles 
• Demonstrated experience owning funnels, lifecycle strategies, and digital performance outcomes 
• Strong understanding of analytics, conversion tracking, CRM, and marketing automation platforms (e.g. HubSpot) 
• Proven experience managing paid media to profitable ROI (Google, Meta, LinkedIn, YouTube, etc.) 
• Experience managing budgets, agencies, and external partners 
• Confident working cross‑functionally and making data‑informed recommendations 
• Bonus: Experience in B2B, multi‑market environments, or the fitness industry 

What We Offer 

• A dynamic and supportive work environment with a global fitness brand 
• The opportunity to shape how growth marketing operates at a system level 
• Exposure to diverse markets across Southeast Asia and Australia 
• Competitive salary and benefits 
• The chance to make a real impact in a purpose‑driven organisation 

We also value work-life balance and offer a range of fitness initiatives, including access to a workout studio with equipment and virtual workouts at our office.

Location & Hours

This is a full-time position based in our Kuala Lumpur office, conveniently located just a 5-minute walk from an MRT station.

How to Apply 

Apply through LinkedIn, or send your resume and a short cover letter outlining your relevant experience to Lena Lim at [Confidential Information]. 

Les Mills Asia Pacific is committed to fostering a diverse and inclusive workplace. We encourage applications from all backgrounds. 

About the Company

Les Mills has been delivering life changing fitness experiences since 1968 when our namesake, four-time Olympic athlete Les Mills opened his first gym in Auckland, New Zealand. Les Mills Asia Pacific (LMAP) was founded by Bill Robertson in 1996 who, after bringing BODYPUMP to Australia in 1995, went on to co-found Les Mills International in 1997. Now an international group fitness brand, Les Mills moves over six million people a week in over 100 countries through its world-leading group exercise programs.

LMAP is responsible for the licensing of Les Mills programs and group fitness solutions, the education of Les Mills Instructors, and the provision of SMART TECH fitness equipment throughout Australia and Southeast Asia. LMAP is For a Fitter Planet. We achieve this by creating success for our customers.