Digital marketing executive in Taobao Malaysia
Location: Bangsar South, KL
Years of Experience: Fresh graduate/ 1-2 years of experience
Job Type: Contract, full time
Job Description
- Campaign Management: To assist, manage and liaise closely with team on Taobao promotional campaigns.
- Social Media Strategy: Plan, prepare, launch and monitor the ongoing campaign and promotional activities on Taobao app and social media (Facebook, IG, Tiktok etc.). Manage and grow the company's presence on social media platforms in both languages, ensuring consistency of messaging across all channels.
- Content Planning & Execution: Collaborate with the content team to create engaging content (ads, social media updates) tailored for both Malay and English-speaking audiences.
- Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and other analytics platforms to provide actionable insights and recommendations. Work with internal teams on continuous process improvements
- Customer Segmentation: Work closely with the team to segment the customer base and create personalized campaigns based on language preferences, demographics, and purchasing behavior.
- Collaboration: Work closely with cross-functional teams to align marketing efforts with business goals.
Requirement:
- Experience: 1-2 years of experience in digital marketing, preferably within the e-commerce industry.
- Language Proficiency: Fluent in both Malay and English (spoken and written), with an understanding of local nuances and cultural trends.
- Digital Marketing Skills: Hands-on experience with social media advertising, content creation.
- Analytical Mindset: Familiar with Social Media Ads Manager, and other tools for tracking and optimizing performance.
- Creativity: Strong content creation skills, with the ability to develop engaging visuals and copy for diverse audiences.
- Attention to Detail: Ability to manage multiple projects simultaneously and meet deadlines.
- Team Player: Collaborative and adaptable, with a willingness to take on new challenges in a fast-paced environment.
- Able to work extended hours on occasions when required.
Salary Range:
MYR 3,500 - 4,000
