- Campaign Management:
- Assist in the planning, execution, and monitoring of digital marketing campaigns across platforms.
- Help with setting up ad campaigns, managing budgets, and optimizing ad performance to ensure KPIs (key performance indicators) such as ROI, CPC, and conversion rates are met.
- Content Creation and Management:
- Develop and execute content strategies for blogs, social media, websites, and email marketing to engage target audiences.
- Create and publish engaging, high-quality content across digital platforms (including copywriting, images, and videos).
- Coordinate with graphic designers, videographers, and other creative team members to produce branded content.
- Maintain content calendars to ensure timely publication and consistency.
- Social Media Management:
- Develop, schedule, and publish social media posts across various platforms, ensuring that content aligns with the overall marketing strategy.
- Engage with followers, respond to comments/messages, and build an online community to increase brand awareness and loyalty.
- Monitor trends, competitors, and relevant conversations to identify opportunities for engagement and content creation.
- Analytics and Reporting:
- Analyze data from digital marketing campaigns, websites, and social media platforms to provide insights on performance and areas for improvement.
- Prepare and present regular reports on digital marketing metrics, such as traffic, leads, conversions, and social engagement.
- Use data-driven insights to optimize future campaigns and adjust strategies as needed.
- Paid Advertising:
- Manage pay-per-click (PPC) campaigns on Google Ads, Facebook Ads, and other advertising platforms.
- Track and optimize PPC campaigns for maximum ROI, adjusting keywords, bids, and targeting strategies.
- Monitor ad budgets, performance metrics, and campaigns to ensure cost-effective spending.
- Collaboration and Coordination:
- Work closely with internal teams, including design, product, and sales, to ensure marketing efforts are aligned with business objectives.
- Collaborate with external partners and agencies to support marketing initiatives when required.
- Stay updated with industry trends, new tools, and best practices in digital marketing.
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- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 1-3 years of experience in digital marketing or a similar role (internship experience may be considered).
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-marketsense-ict-sdn-bhd-job-digital-marketing-executive-0]
