Digital Marketing Executive

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search engines, websites, email, and other digital channels.

• Manage and monitor paid advertising campaigns on platforms such as Meta, Google, TikTok, LinkedIn, and other relevant channels.

• Support content marketing initiatives by coordinating campaign promotions and audience growth strategies.

• Monitor and analyze campaign performance, website traffic, audience behaviour, and conversion metrics.

• Prepare performance reports and provide actionable recommendations for continuous improvement.

• Conduct keyword research, competitor analysis, and digital market research to support marketing strategies.

• Assist in managing SEO, website visibility, and online brand presence.

• Utilize AI tools to support content generation, campaign optimization, audience targeting, reporting, and marketing automation.

• Work closely with Creative, Content, Sales, and Production teams to ensure marketing campaigns are aligned with business objectives.

• Stay updated on digital marketing trends, platform updates, AI technologies, and industry best practices.

Requirements

• Minimum 1–3 years of experience in digital marketing, performance marketing, or related roles.

• Familiarity with Meta Ads, Google Ads, TikTok Ads, Google Analytics, Search Console, and other digital marketing tools.

• Strong understanding of social media platforms, digital advertising, and online customer acquisition.

• Familiarity with AI tools for digital marketing, content creation, campaign optimization, marketing automation, and analytics.

• Good analytical skills with the ability to interpret data and generate insights.

• Strong communication, organizational, and project coordination skills.

• Proactive, detail-oriented, and results-driven.

• Able to multitask and provide support for any tasks or projects assigned by the company as needed.